CRM Build Manager

chip; Shoreditch; Hybrid; GBP 47,000 - 63,000; Full time

Benefits offered by this job

Salary £55,000 per year

Discretionary bonus

Workplace pension

Private medical insurance

Cycle to work

Season ticket loan

ChipX subscription

Annual training budget

Company laptop

Flexible working

28 days holiday + holidays

Job summary

Chip is building the UK's most personal digital wealth manager. This role leads CRM campaigns across onboarding, activation, balance growth and cross-sell, ensuring compliant, on-brand communications.

You’ll own end-to-end build in Braze, run QA rigorously, and optimise with AI insights while collaborating across teams to ship reliable customer experiences from a regulated fintech environment.

Qualifications

• Hands-on Braze experience building and shipping campaigns.
• Comfort with regulated fintech environments and compliance sign-off.
• QA-first approach to production work.
• Experience with segmentation and lifecycle automation.
• Interest in applying AI to CRM with sound judgment.

Responsibilities

• Own end-to-end build and execution of CRM campaigns in Braze.
• Run structured QA on every build and ensure on-brand messaging.
• Monitor live automations for performance and issues.
• Build reusable templates and content blocks for scale.
• Collaborate with Compliance to maintain FCA-regulated communications.

Skills

Braze experience

Campaign execution

QA discipline

Segmentation

Compliance awareness

AI experimentation

Cross-functional collaboration

Tools

Braze

Job description

Chip is building the UK's most personal digital wealth manager. Achieving that means building the most personalised lifecycle experience possible — communications that meet customers at the right moment across onboarding, activation, balance growth, and cross-sell. Alongside this sits a parallel obligation: maintaining Chip's standing with the FCA, FSCS, and other regulatory bodies through reliable incident and service communications.

Your focus is best-in-class execution. You're accountable for building every message, campaign, and automation to a high standard – planning and stress-testing the logic behind what gets sent to a user and when, and making sure that everything that reaches a customer is compliant, on brand, and optimised for deliverability and customer experience.

You're also accountable for maintaining and continuously improving a build process sharp enough that stakeholders across teams actually follow it. The faster CRM can build and ship, the faster the team learns what's working – and the more clearly CRM can show its contribution to the wider business.

What you can expect to be doing:

Build & execution

• Own end-to-end build and execution of CRM campaigns – email, push, in-app messaging, and Content Cards – in Braze, to a high standard of accuracy and craft
• Run a structured QA process on every build – checking the mechanics first, then applying your own judgement on tone, edge cases, and context
• Monitor live automations for performance, breakages, and engagement over time
• Build reusable components (templates, message variations, dynamic content blocks) that scale across future campaigns

Targeting & compliance

• Manage segmentation and targeting requirements, implementing precise audience logic in Braze
• Partner with Compliance to keep every send accurate, compliant, and appropriately risk-assessed in an FCA-regulated environment
• Escalate data or tracking issues early, before they affect a live send

Optimisation & AI

• Run structured test-and-learn programmes to improve engagement, conversion, and channel performance
• Build working fluency in applying AI to CRM production – treating AI output as a first pass that still needs your judgement
• Identify improvements to the wider build process (templates, workflows, tooling ) that benefit the whole team over time

Team collaboration

• Represent CRM in cross-functional initiatives and manage stakeholder relationships across the business
• Keep the team equipped with current, accurate information so it can make good decisions
• Plan and manage your calendar proactively – mapping out builds ahead of time, and assessing capacity (yours, the team's, and other stakeholders') before committing to delivery dates

What we’re looking for:

• Hands-on Braze experience building and shipping email, push, in-app, and Content Card campaigns
• Comfortable working in a regulated environment (fintech, financial services, or similar) where compliance sign-off is part of the build process
• A meticulous, QA-first approach to production work
• Experience with segmentation, audience logic, or lifecycle automation
• Genuine interest in using AI tools to improve how CRM gets built, applied with sound judgement

What we’re really looking for:

We’re looking for someone who’s genuinely excited about Chip and energised by the opportunity to help build the future of wealth, making saving, investing and pensions simpler and more accessible for everyone.

We work in a regulated space, so the bar is high. But we’ve built a team of smart, thoughtful people who care about doing great work and enjoy doing it together. Technical skills matter, obviously. But they’re not the only thing we hire for.

We want real people. People with interests, perspective and personality. The best teams are made up of individuals who bring different experiences into the room, not just polished CVs and good interview answers.

So alongside the technical side, we’ll be looking for empathy, self-awareness, sound judgement, resilience and a collaborative mindset. People who are good to work with, especially when things get hard.

Working Hours

• Monday to Thursday: 9:00 AM – 6:00 PM
• Friday: 8:00 AM – 4:00 PM (Start your weekend early!)

Enjoy a structured yet balanced workweek, with an early Friday finish to kickstart your weekend!

PERKS

• £55,000 per annum
• Discretionary Performance-Related Annual Bonus.
• Workplace pension scheme - We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000. Plan ahead with confidence while you grow your career!
• Private medical insurance (medical history disregarded)
• Employee Assistance Programme
• Cycle to work scheme
• Season ticket loan
• Free ChipX subscription for UK-based employees
• We are an equal-opportunity employer and value diversity
• Flexible working arrangements
• 28 days holiday plus bank holidays, plus the days between Christmas and New Year
• Annual training budget for courses, workshops, or conferences to help you advance your career.
• £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
• Company laptop
• Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup

Our Interview Process:

1. Video screen with someone from our Talent team
2. Video interview with the hiring manager
3. Final interview with CMO

We're committed to making our recruitment process accessible to everyone. If you require any reasonable adjustments at any stage of the application or interview process, please let us know at [e-mail] and we'll be happy to accommodate.

About Chip

Chip’s mission is to make your life wealthy

We're building the wealth super app of the future. An app to build your long-term wealth across savings, investments and pensions.

We use technology to break down barriers so users can invest like the ultra-wealthy, giving them one simple place to manage, grow and protect their wealth.

The Sunday Times listed Chip as the 6th fastest growing tech company in Britain… and we’re not slowing down. Chip serves over 400,000 active customers and looks after over £6billion in assets. These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.

Chip is being built by a fast-growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs. Our funding story though is a little different. Chip is one of the most crowd-funded businesses in Europe, having raised over £50m from 29,000 investors, over 9 years. Crowdfunding is in our DNA and only Brewdog has more investors than Chip.

Our vision

To be the most personal digital wealth manager in the UK

Who we are

Chip has a creative and diverse team of 180, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously.

Don’t just take our word for it. We have a few awards under our belt, including Best Personal Finance App at the 2022, 2024 & 2025 British Bank Awards.

Our Values

Be ACCOUNTABLE

Everything you do matters, Care about the end result, Challenge the norm, Disagree, yet commit to making it happen once a decision has been made, Do the best job possible

Be BOLD

Share our Ambition and do your bit to achieve it, Innovate: challenge the norm, break the mould and make it happen, Set goals that truly align with our mission, Do your best for our customers

Be COLLABORATIVE

Work cross-functionally - we win as a team, Build strong relationships based on trust, Treat others fairly and respectfully, Hold others to account, Be supportive and inclusive, Have fun together

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.