CRM Campaign Lead — AI-Driven Multichannel Growth

Dept; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Flexible hybrid work

26 days holiday

Pension scheme

Private medical insurance

Cycle to work

Season ticket loan

Job summary

DEPT, embedded within our Client’s team in the United Kingdom, is seeking a CRM and marketing professional to bridge strategy and execution across email, push, onsite and in-app channels. You’ll work within an embedded inhouse model, benefiting from client-side impact while enjoying DEPT’s support and benefits.

As you advance, you’ll lead campaign plans, build CRM workflows, apply AI tools for personalisation, and QA across channels.

Qualifications

• Experience delivering multi-channel marketing communications (email, push, onsite, in-app).
• Hands-on or interest in AI tools and prompt workflows.
• Understanding of B2C marketing execution, segmentation and tracking.
• Highly organized with ability to manage multiple projects and timelines.
• Data-driven with campaign QA, performance optimization, or post-campaign analysis.
• Strong written and oral communication; collaborative with global teams.
• Basic understanding of HTML/CSS for email rendering is a plus.

Responsibilities

• Translate propositions into end-to-end multi-channel campaign plans.
• Manage, build, deploy CRM campaigns from briefing to post-campaign analysis.
• Apply AI tools to accelerate content generation and personalisation.
• Lead creative asset development with brand consistency and rapid iteration.
• Coordinate with internal stakeholders to meet deadlines.
• Optimise personalisation and segmentation to maximise engagement.
• Design, test, and analyse A/B testing frameworks.

Skills

CRM campaigns

AI tools

Prompt workflows

Multi-channel marketing

A/B testing

Stakeholder liaison

Job description

DEPT, embedded within our Client’s team in the United Kingdom, is seeking a CRM and marketing professional to bridge strategy and execution across email, push, onsite and in-app channels. You’ll work within an embedded inhouse model, benefiting from client-side impact while enjoying DEPT’s support and benefits.

As you advance, you’ll lead campaign plans, build CRM workflows, apply AI tools for personalisation, and QA across channels.