CRM Brand Specialist

HARRODS; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Company pension

Flexible working

25 days’ holiday

In-store discount

Travel season ticket loan

Job summary

Harrods is seeking a Senior CRM Executive - Brand Partnerships to lead the roadmap for building the new CRM landscape with our brand partners, aligning strategies to drive commercial and marketing success.

You will manage campaign delivery, coordinate with internal and external stakeholders, and work across BAU and Lifecycle/Retention strategies across Email, SMS, Push and Direct Mail while ensuring KPI reporting.

Qualifications

• Experience with brands and partnerships
• Understanding of ESPs and Google Analytics
• Strong communication and organisational skills
• Knowledge of email best practices and GDPR
• Experience in developing and maintaining a wide network of relationships

Responsibilities

• Lead the roadmap to build the new CRM landscape with brand partners.
• Ensure campaigns are delivered on time and brief meetings with brands to support initiatives.
• Intercept briefs to deliver bespoke CRM media solutions across the portfolio.
• Deliver plans on time with KPI reporting and commercial targets in mind.

Job description

We are looking for a Senior CRM Executive - Brand Partnerships to join our CRM & Digital Personalisation tea here at Harrods. This new position in the team and will be essential in unlocking and supporting major growth potential with our Partnerships and CRM divisions.

About the Role

The Senior CRM Executive - Brand Partnerships will lead the roadmap to help build the new CRM landscape for our brand partners and provide invaluable support in aligning the strategies of both teams to achieve maximum commercial and marketing success.

You will also;

• Ensure campaigns are delivered on time and work with your manager to lead productive consultation brief meetings with our brands and partners to support their initiatives in-line with our CRM objectives
• Intercept and interrogate client briefs to responding with bespoke solutions, innovating with the CRM team to deliver best in class media solutions across the CRM portfolio.
• Ensuring plans are delivered on time and reported on and commercial targets are top of mind
• Work across both our BAU and Lifecycle/Retention strategies across all channels (Email, SMS, Push and Direct Mail).

About You

The ideal candidate will have previous experience working with brands and partnerships, supporting brand Partner marketing strategies and objectives as well as operating with commercial insight and acumen in executing brand partnerships.

It is important that you have a good understanding of ESPs and Google Analytics and a good understand of the importance of reporting on KPIs across all channels

You will also have the following;

• Experience in project managing/highly organised to manage a busy calendar
• Excellent communication and organisation skills to confidently lead discussions with internal and external stakeholders
• Understand email best practises and GDPR - be that expert within the team
• Experience in developing and maintaining a wide network of relationships to unlock resource and expertise to achieve role objectives
• Awareness of E-Commerce experience of personalisation

About Us

Harrods is one of the world's leading luxury department stores and we're becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world's most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we'll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.

In return for your hard work, you'll benefit from a competitive salary and an excellent benefits package, including a company pension, flexible working, 25days' holiday and your birthday off, up to 33% in-store discount and a travel season ticket loan.

Uniquely You

Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths.

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods