CRM & Automation Manager

Next Chapter Recruitment; Cranfield; On-site; GBP 32,000 - 52,000; Full time

Job summary

A leading recruitment agency in Cranfield seeks a Recruitment Specialist focused on Marketing, Digital & PR. This role is key for enhancing customer communication through strategic CRM management, driving email marketing campaigns, and managing database initiatives. Candidates should have strong analytical capabilities and project management skills, along with experience in multichannel marketing. The position is office-based, requiring regular commuting to the Milton Keynes area.

Qualifications

• Proven experience in CRM management and multichannel marketing programs.
• Strong ability to analyze consumer data to shape marketing strategies.
• Experience with email campaign delivery and database management.

Responsibilities

• Create strategic road map for customer communication programs.
• Drive email campaign delivery and database growth initiatives.
• Collaborate cross-functionally with marketing team members.
• Deliver weekly email communications and initiatives to grow the database.
• Collaborate cross-functionally and manage multiple projects.

Skills

Analytical skills

Project management

Communication skills

Commercial awareness

Communication skills

Stakeholder collaboration

Tools

Email marketing platforms

Database management

Job description

Recruitment Specialist - Marketing, Digital & PR at Next Chapter Recruitment

An opportunity to join a hugely successful and ambitious experiential leisure business as their CRM Manager, responsible for the customer communication programme at both a strategic and level to elevate loyalty, acquisition and retention campaigns.

As a CRM specialist, you’ll be a natural analyst with strong commercial awareness, experienced and proactive in translating consumer behavioural, lifestyle, transactional, and demographic data to shape and deliver relevant multichannel marketing programmes to maximise customer loyalty and value, building actionable insight.

This role will be the one stop shop for CRM, responsible for creating the strategic road map, driving and taking ownership of all email campaign delivery, segmentation, testing, analysis and database management. You’ll be working proactively and will have responsibility for scoping out customer journey, predicting financial outcomes, setting up new templates, delivery of campaigns, weekly email communications and database growth initiatives.

This role demands extensive cross‑functional collaboration, good communication skills and excellent project management skills. You’ll be joining a newly formed marketing team and a business that committed to understanding and engaging its audience.

Based near Milton Keynes, the team are based in the office more often than not so it is important that you’re able and willing to commute.

Next Chapter Recruitment provided pay range

This range is provided by Next Chapter Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.