Marketing Automation & Gamification Lead – Hybrid

Humankind Global Recruitment; Manchester; Hybrid; GBP 54,000 - 66,000; Full time

Job summary

Global Digital Marketing Agency in Manchester is seeking an experienced Automation Manager to lead marketing automation and gamification initiatives across the customer journey. This strategic yet hands-on role focuses on retention, loyalty and delivering measurable improvements.

Reporting into the Engagement team, you’ll collaborate with Marketing, Product, Data, BI and Customer Experience to turn insights into effective campaigns.

Qualifications

• Around 3–5 years’ digital marketing experience with strong exposure to marketing automation.
• Proven experience implementing automation and gamification strategies within a multi-channel environment.
• Strong understanding of CRM, lifecycle marketing, retention and engagement.
• Experience in customer loyalty or rewards programmes is a plus.
• Strong Excel skills and familiarity with marketing analytics tools.

Responsibilities

• Develop and drive the strategy for marketing automation and gamification across the customer portfolio.
• Review the existing automation technology stack and identify gaps or new tools.
• Collaborate with Product to introduce and integrate new automation technology.
• Partner with Marketing, CRM, Retention, Data and Customer Experience teams to improve the customer journey.
• Develop tactics to increase engagement, retention and loyalty; lead test-and-learn approaches.

Skills

Marketing Automation

CRM

Lifecycle Marketing

A/B Testing

Stakeholder Management

Google Analytics

Tools

Excel

Job description

Global Digital Marketing Agency in Manchester is seeking an experienced Automation Manager to lead marketing automation and gamification initiatives across the customer journey. This strategic yet hands-on role focuses on retention, loyalty and delivering measurable improvements.

Reporting into the Engagement team, you’ll collaborate with Marketing, Product, Data, BI and Customer Experience to turn insights into effective campaigns.