CRM and Marketing Manager

City Plumbing; Basildon; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading plumbing and heating retailer is seeking a highly motivated CRM and Marketing Manager to enhance customer loyalty through data-driven strategies. In this role, you will develop marketing campaigns, manage the CRM platform, and track performance KPIs. We prioritize a customer-first ethos and provide a supportive team environment. Flexible working options and a comprehensive benefits package are included.

Benefits

Bonus

Discounts and savings at numerous retailers

Life assurance

Flexible working options

Mental Health support programmes

Qualifications

• Strong understanding of CRM strategies to improve customer loyalty.
• Proactive and forward-thinking mindset towards new challenges.
• Ability to work collaboratively within a technical team.

Responsibilities

• Develop and execute CRM strategies to enhance the customer lifecycle and increase sales.
• Manage CRM platform and collaborate with Sales and Digital teams.
• Own customer-facing Marketing campaigns and track related KPIs.
• Train colleagues on using the CRM platform effectively.

Skills

Customer-first approach

Data-driven strategy development

Team collaboration

Analytical skills

CRM platform management

Job description

Overview

#BelongWithUs

We are actively seeking a highly motivated, dynamic, and results-driven CRM and Marketing Manager to become an integral part of our expanding team.

The Role

You'll be in charge of developing and implementing our entire CRM and marketing game plan. This role focuses on warmly welcoming new customers, making sure our current customers feel loved, and building lasting loyalty every step of the way.

Key Responsibilities

• Develop and execute data-driven CRM strategies to enhance the customer lifecycle and increase sales/profits.
• Manage and maintain our CRM platform and work with our Sales and Digital teams to drive performance.
• Own our customer-facing Marketing campaigns to support our promotional activity and new product launches.
• Work with our Finance team to improve our customer segmentation to deliver personalised and targeted Marketing and CRM activity.
• Track, analyse, and report on KPIs related to our Marketing and CRM initiatives, to continually drive improvement in these areas.
• Train and support our colleagues to use our CRM platform effectively.

You

You’ll live and breathe our customer-first ethos, with a proactive and forward-thinking approach to learning and expanding your knowledge. You’ll be driven to make a real success of your career, actively seeking to learn and understand new challenges and products. You’ll be a real team player, working within a small technical team, taking pride in all that you do and the value you add to our customers and business.

Us

The Underfloor Heating Store is a market-leading online retailer of electric and water underfloor heating systems and associated products direct to consumers. Our huge range of underfloor heating products means there’s something for every project and every budget. As part of the Highbourne Group which proudly consists of City Plumbing, PTS, DHS, NSS, The Underfloor Heating Store, Plumbnation and Plumbworld, we’re proud of our reputation for selling quality products to both trade and retail customers and we’re super excited about our future! We put our colleagues at the heart of all we do, giving them all the tools they need to be successful, happy and feel rewarded in their career with us.

Benefits Package and Cultural Environment

• Bonus
• Discounts, savings and cash back at numerous retailers
• Life assurance
• Extended family policy including maternity, paternity, additional annual leave and more
• Mental Health First Aiders and Employee Assistance Programme, we look out for each other
• Complete induction and a company that lets you grow and encourages development
• Financial education and loans
• Flexible working options
• A business striving to create an environment of inclusion so everyone can be their true self
• And more!

Diversity, Inclusion & Compliance

#BelongWithUs

We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it.

We are committed to best practices in recruitment and undertake Basic Criminal Record Disclosures for candidates that are offered employment within our branches that undertake deliveries for British Gas. This check will only be undertaken after the acceptance of an offer of employment.