CRM Analyst

TN United Kingdom; Leeds; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a CRM Analyst to design and maintain scalable data assets that drive customer growth in the financial and mobile sectors. This role involves building data pipelines, integrating CRM data, and collaborating with various teams to ensure reliable and accessible customer insights. With a focus on automation and best practices in data governance, you will play a vital role in enhancing data management across the organization. Join a dynamic environment that values collaboration and offers an excellent benefits package, including a company pension and wellbeing services.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount in store and online

Free access to wellbeing services

Excellent parental leave policies

Qualifications

• Hands-on experience building data pipelines using Databricks and Azure ADF.
• Strong SQL skills for data extraction and transformation.
• Proficient in Python for data manipulation and automation.

Responsibilities

• Develop robust data pipelines to ingest and transform CRM data.
• Collaborate with teams to understand customer data requirements.
• Automate workflows using Python scripts.

Skills

Data Pipeline Development

SQL

Python

CRM Platforms Knowledge

Azure Cloud Familiarity

Data Governance

Collaboration Skills

Tools

Databricks

Azure ADF

Blob Storage

Job description

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The CRM Analyst will play a critical role in designing, building, and maintaining scalable data assets to help drive our customer growth ambition across money and mobile. Will help build pipelines to support analytics, reporting, and customer insight across Asda Money and Mobile. A key focus of the role will be the ingestion and integration of CRM data from multiple sources, ensuring a unified, accurate, and accessible view of customer data that supports marketing, personalisation, and operational decision-making. You’ll collaborate with analysts, data scientists, and third-party vendors to build scalable pipelines using modern cloud tooling and drive innovation in how we manage and deliver data across the organisation.

What you'll do:

•Develop robust, scalable data pipelines to ingest and transform CRM data from internal and external systems, including financial services and mobile platforms.

•Work closely with CRM, marketing, digital, and commercial teams to understand customer data requirements and deliver usable, well-structured data assets.

•Partner with third-party vendors and data providers to integrate external datasets into our data platform, ensuring reliability and quality.

•Build and maintain data solutions using Databricks, Azure ADF and Blob Storage, ensuring performance, scalability, and reusability.

•Automate workflows and recurring data processes using tools such as Python scripts.

•Collaborate with analysts and data scientists to make curated data sets accessible via Databricks or Power BI.

•Apply best practices in data governance, data quality, and secure data handling, especially around personally identifiable information (PII).

•Support data platform development with a focus on self-service, reusability, and consistency across Asda Money & Mobile.

Skills, Knowledge and Experience:

•Hands-on experience building data pipelines using Databricks, Azure ADF and Blob Storage, or similar distributed processing frameworks.

•Strong SQL skills for data extraction, transformation, and performance optimisation.

•Proficient in Python for data manipulation, scripting, and automation.

•Knowledge of CRM platforms and customer data architecture (e.g., Salesforce) is highly desirable.

•Familiarity with cloud platforms, preferably Azure, including data lakes and warehouse components.

•Comfortable working with a wide-ranging third-party data format or integrations, possibly including APIs.

•Strong collaboration and communication skills — able to work across data, digital, and commercial functions.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves