Creative Strategy Analyst — Data-Driven Ad Optimization

Smadex SLU; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Health insurance

Hybrid model

Travel to Barcelona HQ

Exposure to leading global appPublish​

Job summary

Smadex is seeking a Creative Strategy Analyst to bridge creative excellence and campaign performance for our highest‑value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

You will own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

Qualifications

• 3–5 years in mobile advertising, creative strategy, or performance marketing.
• Deep understanding of creative formats across UA, retargeting, and CTV.
• Experience translating creative performance data into strategic recommendations.
• Track record of working cross-functionally in fast-paced environments.
• Strong presentation skills and ability to influence without direct authority.

Responsibilities

• Creative Strategy & Insights: analyze performance data and build client-facing proposals.
• Cross-Functional Leadership: align Account Management, Creative Dev and Ad Ops teams.
• Client Partnership: present reviews and strategic recommendations to stakeholders.
• Knowledge Management: maintain a repository of creative performance and learnings.

Skills

Mobile advertising

Creative strategy

Performance marketing

UA formats

Retargeting

CTV

Data interpretation

Cross-functional

Presentation skills

Tools

Programmatic platforms

Data visualization tools

Job description

Smadex is seeking a Creative Strategy Analyst to bridge creative excellence and campaign performance for our highest‑value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

You will own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.