Senior Analyst, Ad Strategy

GCS Recruitment; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

GCS Recruitment seeks a strategic advertising professional to support international ads strategy, analytics, and monetisation decisions. You will craft executive-ready decks, translate complex analyses into clear narratives, and collaborate with product, data, and commercial teams.

With 3-5+ years in advertising environments, you will leverage data and AI tools to inform cross-market growth. A Bachelor's degree or higher is expected, with strong written and visual communications for senior

Qualifications

• 3-5+ years' experience in advertising environments or related strategy/analytics roles.
• Strong data analysis capabilities and ability to work with AI-assisted tools.
• Exposure to international/multi-market contexts and ads data-enabled decisions.

Responsibilities

• Support international market strategy analyses across maturity, regulation, and advertiser sophistication.
• Produce executive-ready decks and concise narratives for leadership discussions.
• Translate ecosystem knowledge into implications for ad product and monetisation strategy.

Skills

Advertising analytics

Programmatic understanding

Executive communication

Data-driven decision making

Education

Bachelor's degree or higher

Tools

AI tools

Job description

What You'll Work On

International Ads Strategy Support

• Support strategic analysis across international markets, reflecting differences in market maturity, regulation, and advertiser sophistication.
• Develop comparative views, market frameworks, and structured analyses to inform global vs local decisions.
• Support ongoing product prioritisation tied with the sales planning process.

Executive Communication

• Produce clear, concise, executive‑ready decks and documents to support leadership discussions.
• Turn complex analysis into structured narratives with clear takeaways.
• Support ad‑hoc strategy deep dives as needed.

Programmatic & Ad Ecosystem Insight

• Apply a strong understanding of programmatic advertising and ad tech ecosystems to inform strategy work.
• Translate ecosystem knowledge into implications for ad product and monetisation strategy.

What We're Looking For

• 3-5+ years' experience in advertising environments - e.g. ad revenue strategy, ad tech, ad strategy or programmatic. Background in consulting, strategy, analytics, or similarly structured problem‑solving roles is highly desirable.
• Comfort working with and analysing data sets including AI tools.
• Exposure to targeting, measurement, audience strategy, or ads data enablement.
• Experience working with international or multi‑market contexts is a plus.
• Direct experience within the advertising ecosystem (publisher, platform, ad tech, agency, or advertiser) strongly preferred.
• Strong analytical and problem‑solving skills.
• Comfort working with ambiguity and bringing structure to complex questions.
• Strong written and visual communication skills, particularly for senior audiences.
• Collaborative working style with product, data, and commercial teams.
• Pragmatic, impact‑focused mindset.
• Bachelor's degree or higher.

GCS is acting as an Employment Agency in relation to this vacancy.