Creative Strategist

Premier Group Recruitment; West of England; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Bonus/Uncapped Commission

23 Days Holiday

Private Healthcare

Pension

Job summary

Premier Group Recruitment is seeking a Creative Strategist in Bristol with hybrid working. You will own the creative strategy across multiple DTC client accounts, driving performance through data-led creative and high-volume briefs.

Salary £55,000-£65,000 (DOE) with benefits including bonus and private healthcare. The role requires 2+ years in creative strategy, strong copywriting, and hands-on Meta and TikTok ad experience.

Qualifications

• 2+ years’ experience in creative strategy, paid social, or performance marketing.
• Strong understanding of direct response marketing and conversion-focused creative.
• Hands-on experience with Meta Ads and TikTok Ads platforms.
• Strong copywriting skills with the ability to write scroll-stopping hooks and ad copy.
• Data-driven mindset with the ability to translate performance insights into creative decisions.
• Highly organised with the ability to manage multiple clients and deadlines.
• Experience in an agency or DTC brand environment is highly desirable.

Responsibilities

• Own creative strategy across multiple DTC client accounts.
• Develop high volumes of creative briefs for paid social campaigns (statics, video, UGC).
• Research competitors, market trends, and creative best practices across Meta and TikTok.
• Analyse ad performance data to identify winning hooks, formats, and messaging angles.
• Write high-performing ad copy, hooks, headlines, and CTAs.
• Review creative output to ensure quality, brand consistency, and platform compliance.
• Collaborate with media buyers to align creative strategy with campaign objectives.
• Manage the end-to-end creative workflow from concept through to launch.

Skills

Paid Social

Creative Strategy

Meta Ads

TikTok Ads

Direct Response Marketing

Ad Copywriting

Creative Briefing

Performance Analysis

DTC Marketing

Job description

Creative Strategist

Bristol - Hybrid Working

£55,000-£65,000

Skills:Paid Social Creative Strategy, Meta Ads, TikTok Ads, Direct Response Marketing, Ad Copywriting, Creative Briefing, Performance Analysis, DTC Marketing

I’m currently working with a fast-growing performance marketing agency who are looking for aCreative Strategistto join their team.

They specialise in performance creative and paid social advertising for fast-growing DTC and e-commerce brands, helping clients scale through high-performing Meta and TikTok campaigns. As they continue to grow, they’re looking for someone to take ownership of creative strategy across multiple client accounts and drive performance through data-led creative.

In this role, you’ll be responsible for developing high-performing ad concepts, creative briefs, and messaging angles that directly impact campaign performance. You’ll work closely with media buyers, designers, and content teams to ensure all creative is aligned with performance goals and built to convert.

The role is based in Bristol and requires office working of 1-2 days a month.

Key Responsibilities

• Own creative strategy across multiple DTC client accounts
• Develop high volumes of creative briefs for paid social campaigns (statics, video, UGC)
• Research competitors, market trends, and creative best practices across Meta and TikTok
• Analyse ad performance data to identify winning hooks, formats, and messaging angles
• Write high-performing ad copy, hooks, headlines, and CTAs
• Review creative output to ensure quality, brand consistency, and platform compliance
• Collaborate with media buyers to align creative strategy with campaign objectives
• Manage the end-to-end creative workflow from concept through to launch

Required Skills & Experience

• 2+ years’ experience in creative strategy, paid social, or performance marketing
• Strong understanding of direct response marketing and conversion-focused creative
• Hands-on experience with Meta Ads and TikTok Ads platforms
• Strong copywriting skills with the ability to write scroll-stopping hooks and ad copy
• Data-driven mindset with the ability to translate performance insights into creative decisions
• Highly organised with the ability to manage multiple clients and deadlines
• Experience in an agency or DTC brand environment is highly desirable

Desirable

• Experience working in a performance marketing agency
• Strong understanding of DTC/e-commerce growth strategies
• Experience collaborating with media buying teams and creative teams
• Familiarity with testing frameworks and creative iteration processes

Salary:£55,000-£65,000 (DOE)

Benefits:Bonus/Uncapped Commission, 23 Days Holiday, Private Healthcare, Pension

Office Working:Once/Twice a month