Creative Strategist

Soar-With-U; Greater London; Hybrid; GBP 45,000 - 52,000; Full time

Benefits offered by this job

25 days holiday + holidays

Private health insurance (Vitality)

Life insurance

Cash plan

Company pension

Hybrid working

Professional development support

Team socials

Job summary

Soar Group seeks a Creative Strategist to lead performance creative strategy across a portfolio of fast-growing D2C brands. You’ll own the creative direction and performance across multiple client accounts, driving ideation, scripting and briefing for Meta and TikTok campaigns.

You’ll translate performance data into insights, develop testing roadmaps, and ensure output is strategic, high quality and results-driven.

Qualifications

• 2–4+ years in paid social, creative strategy, content or performance marketing (agency experience a plus).
• Strong understanding of Meta and TikTok ad ecosystems.
• Proven ability to analyse performance data and translate it into creative decisions.
• Excellent written communication and briefing skills.
• A proactive, ownership-driven mindset.
• Interest in buyer psychology, storytelling and conversion-driven content.
• Ability to manage multiple clients and priorities effectively.

Responsibilities

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
• Turn creative performance data into clear insights, recommendations and testing opportunities.
• Lead concepting, scripting and briefing for UGC and paid social assets.
• Write clear, high-quality creative briefs for creators and internal production teams.
• Build and manage structured creative testing roadmaps across accounts.
• Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
• Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
• Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
• Manage multiple accounts with strong organisation, prioritisation and attention to detail.

Skills

Paid social

Creative strategy

Performance marketing

Communication

Tools

Meta Ads

TikTok Ads

Job description

Creative Strategist (Performance Creative)

Function: Meta Ads | Performance Creative | Creative Testing Support
Reports to: Head of Performance
Location: Remote Working | Optional Access to a Central London HQ
Compensation: £45,000 - £52,000

Overview:

The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one:

• Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK.
• For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale.
• Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.
  

Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.

What Sets Us Apart

• Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised.
• Highest independent agency spend on Meta in 2025.
• Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
• Two production studios (London and Manchester)
• Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts
• Partnered with Meta, TikTok, Foreplay, and Triple Whale.

The Role

We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands.

In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.

You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.

What You’ll Do

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
• Turn creative performance data into clear insights, recommendations and testing opportunities.
• Lead concepting, scripting and briefing for UGC and paid social assets.
• Write clear, high-quality creative briefs for creators and internal production teams.
• Build and manage structured creative testing roadmaps across accounts.
• Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
• Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
• Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
• Manage multiple accounts with strong organisation, prioritisation and attention to detail.

You’ll Thrive Here If You Have:

• 2-4+ years experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
• Strong understanding of Meta and TikTok ad ecosystems.
• Proven ability to analyse performance data and translate it into creative decisions.
• Excellent written communication and briefing skills.
• A proactive, ownership-driven mindset.
• A strong interest in buyer psychology, storytelling and conversion-driven content.
• The ability to manage multiple clients and priorities effectively.

Who You Are (Mindset & Attitude):

• You take ownership and accountability for results
• You’re strategic, but also hands-on and execution-focused
• You care about performance over vanity metrics
• You’re collaborative and communicate clearly with cross-functional teams
• You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further.
• You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach.
• You thrive in a fast-paced, high-performance environment
• You’re motivated to grow into a leading creative strategist

• Client Portfolio: Work across leading D2C and e-commerce brands.
• 25 days holidayplus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
• Private health insurance (Vitality)and 50% off gym memberships
• Life insuranceincluding unlimited 24/7 GP access
• Cash planclaim back dental, eye care, physiotherapy and counselling costs
• Company pension
• Hybrid working, plus the option to work abroad for up to 30 days at a time
• Professional development support
• Regularteam socialsand a peer-to-peer kudos/rewards system