Creative Strategist

Soar With Us; Greater London; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holiday

Birthday day off

Private health insurance

Life insurance

Company pension

Hybrid working

Work abroad up to 30 days

Professional development

Team socials

Job summary

Soar With Us, part of The Soar Group, seeks a Creative Strategist to lead creative strategy for fast-growing D2C brands. You will own creative direction and performance across Meta and TikTok, driving ideation, scripting and testing from end to end.

Collaborate with designers, producers and account teams to ensure high-quality, performance-driven output. We value ownership, strategic thinking and hands-on execution, with a strong focus on buyer psychology, storytelling and conversion-driven

Qualifications

• Experience in paid social, creative strategy or performance marketing.
• Strong understanding of Meta and TikTok ad ecosystems.
• Excellent written communication and briefing skills.
• Ability to manage multiple clients and priorities effectively.

Responsibilities

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
• Turn creative performance data into clear insights and testing opportunities.
• Lead concepting, scripting and briefing for UGC and paid social assets.
• Write clear, high-quality briefs for creators and internal production teams.
• Build and manage structured testing roadmaps across accounts.
• Collaborate with account managers to align strategy with client goals.
• Stay ahead of trends to inform creative direction.
• Lead or contribute to client reporting with insights and recommendations.
• Manage multiple accounts with strong organization and attention to detail.

Skills

Paid social

Creative strategy

Performance marketing

Agency experience

Job description

Creative Strategist (Performance Creative)

Function: Meta Ads | Performance Creative | Creative Testing Support

Reports to: Head of Performance

Location: Remote Working | Optional Access to a Central London HQ

Overview

The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies. On the inside, we work as one:

• Hambi Media: Performance creative agency for Meta, delivering High Production, UGC, and Static ads. The UK’s largest performance creative division in the UK.
• For You Advertising: The UK’s #1 independent TikTok agency, specialising in TikTok paid media, TikTok Shop, and creator-led content at scale.
• Soar With Us: Paid social and paid search, managing media buying and growth strategy across the group’s client portfolio.

Together, the group manages over £100M in ad spend, works with category-leading D2C brands, and operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.

What Sets Us Apart

• Nominated for Meta’s Creative Diversity Award 2025, the only independent agency recognised.
• Highest independent agency spend on Meta in 2025.
• Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
• Two production studios (London and Manchester)
• Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts
• Partnered with Meta, TikTok, Foreplay, and Triple Whale.

Requirements

The Role

We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands.

In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.

You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.

What You’ll Do

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
• Turn creative performance data into clear insights, recommendations and testing opportunities.
• Lead concepting, scripting and briefing for UGC and paid social assets.
• Write clear, high-quality creative briefs for creators and internal production teams.
• Build and manage structured creative testing roadmaps across accounts.
• Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
• Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
• Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
• Manage multiple accounts with strong organisation, prioritisation and attention to detail.

You’ll Thrive Here If You Have

• Experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
• Strong understanding of Meta and TikTok ad ecosystems.
• Proven ability to analyse performance data and translate it into creative decisions.
• Excellent written communication and briefing skills.
• A proactive, ownership-driven mindset.
• A strong interest in buyer psychology, storytelling and conversion-driven content.
• The ability to manage multiple clients and priorities effectively.

Who You Are (Mindset & Attitude)

• You take ownership and accountability for results
• You’re strategic, but also hands-on and execution-focused
• You care about performance over vanity metrics
• You’re collaborative and communicate clearly with cross-functional teams
• You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further.
• You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach.
• You thrive in a fast-paced, high-performance environment
• You’re motivated to grow into a leading creative strategist

Benefits

• Client Portfolio: Work across leading D2C and e-commerce brands.
• 25 days holiday plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
• Private health insurance (Vitality) and 50% off gym memberships
• Life insurance including unlimited 24/7 GP access
• Cash plan claim back dental, eye care, physiotherapy and counselling costs
• Company pension
• Hybrid working, plus the option to work abroad for up to 30 days at a time
• Professional development support
• Regular team socials and a peer-to-peer kudos/rewards system