Creative Copywriter - Maternity Cover

Global University Systems (GUS); Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Global University Systems (GUS) is seeking a Creative Copywriter to craft engaging copy for organic and paid channels, including social media, PPC, SEO, and email journeys. You will blend technology with human creativity to deliver on brand goals across global campaigns.

Ideal candidates have 5+ years in creative copywriting, strong writing/editing skills in English, and experience collaborating with international teams. A consultancy agreement is offered with a dynamic, diverse workplace.

Qualifications

• Significant 5+ years experience in creative copywriting across channels.
• Demonstrated experience 2+ years in a team-oriented environment.
• Strong research and analytical skills to interpret content performance.

Responsibilities

• Develop compelling copy for organic and paid media across channels.
• Utilize AI tools to enhance copy while preserving human touch.
• Collaborate with marketing to align with goals and calendars.
• Stay updated on content trends and best practices.
• Coordinate with international teams to ensure consistency.
• Maintain brand guidelines and high-quality output.

Skills

Creative copywriting

Social media copywriting

PPC copywriting

SEO copywriting

Content marketing

PR writing

Team collaboration

Project management

Research & analytics

English writing/editing

AI awareness

storytelling

Education

Undergraduate degree or equivalent

Digital marketing qualification

Writing qualification

Tools

Word

PowerPoint

WordPress

SEO tools (SEMrush/Ahrefs)

Social media tools (Buffer/Hootsuite)

Job description

About the Company

Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries.

Role Summary

Are you a gifted wordsmith with a knack for transforming ideas into compelling stories that engage audiences and drive action? As a Creative Copywriter at GUS, you will leverage innovative writing techniques and digital tools to captivate our prospective students and meet our organizational goals. We're looking for creative individuals with a passion for excellence and a drive for results.

As a Creative Copywriter, you will contribute to GUS' worldwide content initiatives, harnessing the power of technology and digital platforms to create unique and engaging campaigns that resonate with our brand's ethos. Your work will span across various channels, including organic and paid social media, PPC, SEO and local marketing efforts, harmonizing these elements to build a best-in-class content portfolio.

To excel in this role, you should be an exceptional communicator with a proven ability to conceptualize and implement creative ideas. You should know when to apply technology to accelerate the writing process and when human creativity is essential to the process.

To be an ideal candidate, you will have had extensive experience producing powerful written content for multinational companies. You should be a natural team player who wants to contribute to a creative environment where everyone can produce their best work.

Key Activities and Responsibilities

As a Creative Copywriter at GUS, you will be responsible for:

• Developing compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions.
• Utilizing technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content.
• Working in alignment with the overall company's goals and marketing strategies, ensuring that your written content supports these objectives and helps to deliver the desired message to the targeted audience.
• Staying up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content.
• Working in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals.
• Ensuring all content and communication efforts take diversity, equity and inclusion (DEI) into consideration.
• Contributing to content audits on a regular basis to assess the effectiveness of our copywriting efforts, providing useful recommendations for improvements based on key metrics and analysis.
• Assisting in managing relationships with GUS’ internal brand partners, ensuring clear, persuasive and effective copy is provided for all collaborative efforts.
• Maintaining a high level of quality control to ensure all produced copy aligns with brand guidelines and is free of errors.

Qualifications and Education

Essential

• Undergraduate level or equivalent work experience

Desirable

• Digital marketing qualification
• Writing qualification

Experience

• Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR.
• Demonstrated experience (2+ years) in a team-oriented environment, with the ability to collaborate and contribute to team projects.
• Strong research and analytical skills, including the ability to understand audience sentiment, analyse content performance and optimize copy based on performance data.
• An understanding of, and demonstrated interest in, emerging technologies that may impact copywriting including generative AI, automation tools, and data analytics.
• Strong project management skills, including the ability to manage multiple projects simultaneously, while ensuring timely execution.
• Excellent communication and interpersonal skills, including the ability to effectively present ideas to internal stakeholders and collaborate with cross-functional teams.
• Proven experience working collaboratively with an international team.
• Strong problem-solving skills and the ability to think strategically and creatively to continually improve the company's content and copywriting strategy.
• Expertise in Microsoft Office, particularly Word and PowerPoint.
• Fluency in English with excellent writing and editing skills, with a strong grasp of grammar and style.
• Knowledge of AP Style or other major style guides is a plus.
• A portfolio of work that demonstrates your writing abilities and creative skills.
• A demonstrated passion for the educational space
• Experience with content-related tools and services including SEO tools (such as SEMRush, Ahrefs), social media management tools (such as Buffer, Hootsuite) and content management systems (such as WordPress).
• Experience in digital marketing including SEO, social media advertising and content marketing.

Other information

Please note this position is only available on our Consultancy agreement.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.