Creative Content Officer, Children & Education

Hard Problems; Oldbury; Hybrid; GBP 33,000 - 38,000; Full time

Job summary

Sandwell Metropolitan Borough Council is seeking a Creative Content Producer to join the Communications team in Oldbury. This full-time, permanent role focuses on creating engaging content for children and education campaigns across video, photography, graphics and copy.

The position offers a hybrid work model: three days in the office and two days at home. You will develop digital content, craft social media posts, and support campaigns aligned with council priorities, with a 37-hour work week.

Qualifications

• Diploma level or equivalent experience.
• Experience creating content for digital and/or traditional channels.
• Strong portfolio in one or more creative disciplines (graphic design, videography, photography, animation, web design or copywriting).
• Familiarity with Adobe Creative Cloud and social media platforms.

Responsibilities

• Create high-quality content for Children and Education campaigns across video, photography, graphics and copy.
• Develop content for digital channels including websites, newsletters and social media.
• Produce videos, reels and visual content to tell stories and convey key messages.
• Draft social posts and respond to enquiries with accurate information.
• Write compelling copy to inform audiences and encourage use of services.
• Contribute ideas to improve campaign effectiveness and audience engagement.
• Analyse campaign performance and audience insights to guide future activity.
• Produce reports evaluating reach, effectiveness and impact.
• Provide guidance to colleagues on content creation and audience engagement.
• Support equality, diversity and inclusion through communications.

Skills

Graphic design

Videography

Photography

Animation

Web design

Copywriting

Social media

Education

Diploma level or equivalent

Tools

Adobe Creative Cloud

Microsoft Office

Job description

Sandwell Metropolitan Borough Council is a local government authority serving the Sandwell borough in the West Midlands. Its mission is to substantially reduce deprivation and narrow gaps in health, opportunity and life chances so that where someone is born or lives does not determine their future. The council delivers a wide range of public services and operates a strategic communications function that supports directorates including Children and Education.

The role

This post sits within the council's Communications team and focuses on creative and digital content for children, young people, families and carers. It is a full-time, permanent position based at Sandwell Council House in Oldbury, working 37 hours per week, Monday to Friday. The council operates a hybrid model of three days in the office and two days from home. The role supports the delivery of communications and marketing activity aligned to the council's priorities and corporate brand.

What you would do

• Create high-quality content for Children and Education communications and marketing campaigns across video, photography, graphic design and written formats.
• Develop content for digital channels including websites, newsletters, social media platforms and online campaigns.
• Produce videos, reels and visual content that bring stories and key messages to life.
• Draft social media posts and respond to online enquiries sensitively and professionally, working with colleagues to provide accurate information.
• Write compelling copy that informs audiences and encourages them to access services and support.
• Contribute creative ideas to improve campaign effectiveness and audience engagement.
• Analyse campaign performance and audience insights to shape future communications activity.
• Produce reports evaluating campaign reach, effectiveness and impact.
• Provide advice and guidance to colleagues on content creation and audience engagement.
• Support the promotion of equality, diversity and inclusion through communications activity.
• Work flexibly to support communications requirements, including occasional evenings and weekends.

What they are looking for

• Educated to diploma level or able to demonstrate equivalent relevant experience.
• Professionally qualified, or with significant experience, in one or more creative disciplines such as graphic design, videography, photography, animation, web design or copywriting.
• Experience producing creative content for digital and/or traditional communications channels.
• Demonstrable experience supporting communications, marketing or engagement campaigns.
• Strong understanding of audience engagement, segmentation and targeted communications.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel) and social media platforms.
• Knowledge of creative software and design tools, including Adobe Creative Cloud.
• Understanding of local government and the role communications plays in a public sector environment.
• Strong organisational, planning and time-management skills, with the ability to manage competing priorities and meet deadlines.
• Confident building relationships with stakeholders at all levels and able to communicate complex information clearly.

Working arrangements

The role is based at Sandwell Council House, Freeth Street, Oldbury, B69 3DE. The council operates a hybrid working model of three days in the office and two days from home. Standard hours are 37 per week, Monday to Friday. Occasional evening and weekend working is required, along with travel across the borough.

Pay and benefits

The salary is £32,578 - £37,563 per annum (Band E, SCP 18-25). The council offers a competitive remuneration package and a strong focus on employee development.