Children and Education Creative and Digital Content Officer

Sandwell Metropolitan Borough Council; Oldbury; Hybrid; GBP 33,000 - 38,000; Full time

Job summary

Sandwell Council is seeking a creative and organized Content Officer to join the Children and Education Communications team, based at Oldbury. You will craft engaging digital and traditional content across videography, photography, design and copy, aligning with council priorities.

The role supports campaigns, provides performance insights and advises colleagues on audience engagement. It requires flexible hours, with occasional evenings/weekends, and a hybrid pattern of 3 days in the office and

Qualifications

• Educated to diploma level or able to demonstrate equivalent relevant experience.
• Professionally qualified in one or more creative disciplines such as graphic design, videography, photography, animation, web design or copywriting.
• Experience producing creative content for digital and/or traditional channels.
• Experience supporting communications, marketing or engagement campaigns.
• Ability to identify opportunities to create compelling stories and content.

Responsibilities

• Create high-quality, engaging content to support Children and Education communications and marketing campaigns.
• Produce content across videography, photography, graphic design and written communications.
• Develop content for digital channels including websites, newsletters and social media.
• Support the delivery of corporate communications strategy and directorate marketing plans.
• Analyse campaign performance and audience insights to inform future activity.
• Draft social media content and engage with online audiences using appropriate tone and style.
• Contribute fresh ideas to improve campaign effectiveness and engagement.
• Provide guidance to colleagues on content creation and audience engagement.

Skills

Graphic design

Videography

Photography

Copywriting

Animation

Web design

Education

Diploma level or equivalent experience

Tools

Adobe Creative Cloud

Microsoft Office

Job description

Job Title: Children and Education Creative and Digital Content Officer

Grade/Salary: Band E, SCP 18-25 (£32,578 - £37,563 per annum)

Contract Type: Full-time, Permanent

Working Pattern: 37 Hours, Monday - Friday

Location: Sandwell Council House, Freeth St Oldbury B69 3DE

Closing Date: 22/11/2026

Sandwell Council is seeking an organised and enthusiastic Children and Education Creative and Digital Content Officer to join its Communications team. The position is being offered on a full‑time, permanent basis, to be based from its Oldbury office. The organisation works to a hybrid working model of 3 days in the office and 2 days from home.

The role is responsible for creating high‑quality, engaging and creative content that supports the delivery of communications and marketing activity for children, young people, families and carers. As part of a strategic communications service, you will produce compelling digital and traditional content that promotes services, tells impactful stories and helps deliver the council's priorities.

The role is crucial to achieving the council’s mission to substantially reduce deprivation and narrow the gaps in health, opportunity and life chances in our borough, so that where someone is born or lives does not determine their future.

Working closely with colleagues, stakeholders and communities, you will use a range of creative disciplines including videography, photography, graphic design and copywriting to engage audiences across multiple channels. You will contribute to campaign delivery, analyse performance data, provide communications advice and help ensure content is audience‑focused, innovative and aligned with the council's values and brand.

More about the role

• Create high-quality, engaging content to support Children and Education communications and marketing campaigns.
• Produce creative content across a range of formats including videography, photography, graphic design and written communications.
• Develop content for digital channels including websites, newsletters, social media platforms and online campaigns.
• Support the delivery of the corporate communications strategy and directorate marketing plans.
• Write compelling content that informs, engages and encourages audiences to access services and support.
• Create videos, reels and visual content that bring stories and key messages to life.
• Produce high-quality photography and graphics in line with branding and corporate identity guidelines.
• Draft social media content and engage with online audiences using appropriate tone and style.
• Respond to social media enquiries sensitively and professionally, working with colleagues to provide accurate information.
• Contribute fresh, creative ideas that improve campaign effectiveness and audience engagement.
• Analyse campaign performance and audience insights to inform future communications activity.
• Produce reports that evaluate campaign reach, effectiveness and impact.
• Provide advice and guidance to colleagues on content creation and audience engagement.
• Support the promotion of Equality, Diversity and Inclusion through communications activity.
• Work flexibly to support communications requirements, including occasional evening and weekend activities.

About you

• Educated to diploma level or able to demonstrate equivalent relevant experience.
• Professionally qualified, or able to demonstrate significant experience, in one or more creative disciplines such as graphic design, videography, photography, animation, web design or copywriting.
• Experienced in producing creative content for digital and/or traditional communications channels.
• Demonstrable experience of supporting communications, marketing or engagement campaigns.
• Skilled at identifying opportunities to create compelling stories and content.
• Strong understanding of audience engagement, segmentation and targeted communications.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office applications including Word, PowerPoint and Excel.
• Experienced in using social media platforms and understanding how to engage audiences effectively online.
• Knowledge of creative software and design tools, including Adobe Creative Cloud applications.
• Understanding of local government and the role communications plays within a public sector environment.
• Ability to manage competing priorities and work effectively to deadlines.
• Strong organisational, planning and time‑management skills.
• Creative, innovative and proactive in approach.
• Able to quickly understand and communicate complex information in an engaging way.
• Confident building relationships and communicating with stakeholders at all levels.
• Committed to delivering excellent customer‑focused services.
• Demonstrates a collaborative approach and works effectively as part of a team.
• Values equality, diversity and inclusion and promotes these principles through everyday work.
• Flexible and adaptable, with the ability to work occasional evenings, weekends and travel across the borough when required.

Why Sandwell Council?

At Sandwell Council, our work has a real impact. We are proud to be a values‑led organisation that supports its employees with excellent benefits, a competitive remuneration package, and a strong focus on development. By joining us, you’ll play a key role in delivering services that make a real and lasting difference to thousands of people across the borough.

To find out more, please visit our careers page: We Are Sandwell – We Are Sandwell

We place equality, diversity and inclusion at the core of who we are and how we lead, where every voice matters. At Sandwell, we recognise and value the richness that comes from diverse lived experiences, perspectives, backgrounds and identities. This diversity makes us a stronger and more effective council.

We welcome applications from all backgrounds and are committed to building a workplace where everyone feels they belong, are treated fairly, and have the opportunity to thrive. Creating an environment where colleagues feel respected, supported and able to contribute fully is central to our culture and the way we work. We are committed to ensuring that all applicants and employees have equitable access to opportunities. Reasonable adjustments are available throughout the recruitment process and within the workplace so that everyone has the support they need to perform at their best and succeed in their role.

If you have any questions relating to equality, diversity, and inclusion, you can contact the EDI Team at [e-mail]

If you wish to apply as Care Leaver or a Disability Confident candidate, please make sure to state this when submitting your CV.

If you have a disability and require assistance in submitting your CV, please contact [e-mail]