Creative Content Lead for Premium Brand Campaigns

Confidential; Haywards Heath; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

HealthShield cash plan

Wellbeing benefits

Staff discount

Company events

20 days annual leave rising with long‑

Nearby parking options

Job summary

Confidential is seeking an experienced Content & Creative Lead in Haywards Heath to own day-to-day output across digital, paid media and print. You will craft on-brand concepts, manage assets and guide the team to produce engaging, premium content that reflects the brand’s aspirational identity.

With 3+ years in a commercial creative role, you will optimise campaigns using performance insights, mentor a Junior Designer, and explore new channels such as TikTok and AI-enabled advertising, while

Qualifications

• Hands-on creative, graphic design or content role with around 3+ years in a commercial environment.
• Strong graphic design skills and proficiency with Adobe InDesign.
• Ability to create professional assets beyond template-led platforms such as Canva.
• Experience creating static content for paid advertising and understanding impact on campaign performance.
• Video editing and mentoring experience are advantageous but not essential.

Responsibilities

• Create high-quality digital and static content for paid campaigns across Meta and Google Performance Max.
• Develop creative concepts and turn ideas into on-brand assets for multi-channel campaigns.
• Review paid media performance and use insights to improve future content.
• Produce and manage digital and print assets including magazine ads and POS materials.
• Support direct mail planning and production with audience focus and storytelling.
• Coordinate photoshoots and ensure post-shoot assets are ready for channels.
• Edit video content and contribute to engaging video creative when possible.
• Use AI tools to increase output, vary creative, and support planning and analysis.
• Guard the brand’s visual identity across all touchpoints and ensure consistency.
• Collaborate with external agencies and suppliers to deliver on time.
• Support and mentor a Junior Graphic Designer and prioritise workload.
• Research emerging channels (e.g., TikTok, AI advertising) for future opportunities.

Skills

Graphic design

Adobe InDesign

Video editing

Content creation

Tools

Adobe InDesign

Job description

Confidential is seeking an experienced Content & Creative Lead in Haywards Heath to own day-to-day output across digital, paid media and print. You will craft on-brand concepts, manage assets and guide the team to produce engaging, premium content that reflects the brand’s aspirational identity.

With 3+ years in a commercial creative role, you will optimise campaigns using performance insights, mentor a Junior Designer, and explore new channels such as TikTok and AI-enabled advertising, while