Content & Creative Lead - Arts - £80k

Salt; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A dynamic digital brand in the UK seeks an experienced Content and Creative Leader to drive their content strategy across various channels. This senior role requires hands-on involvement, leading a team to ensure high-quality content that is engaging and commercially viable. Ideal candidates will have a strong background in digital platforms and a track record of blending creativity with strategy. The position demands excellent storytelling abilities and a passion for data-driven insights to optimize content across campaigns and brand touchpoints.

Qualifications

• Proven track record of leading content and creative teams.
• Experience in digital brand management, particularly in D2C or consumer tech.
• Strong understanding of engagement metrics and content optimisation.

Responsibilities

• Lead content direction across campaigns and brand activity.
• Shape and execute content strategy for engagement and commercial impact.
• Use performance data to refine content strategies.

Skills

Content strategy

Creative leadership

Storytelling

Budget management

Performance analysis

Job description

** Please note: this role requires a strong mix of both Content and Creative leadership experience **

We’re partnering with a fast-growing, culture-led digital brand with a global audience and a strong presence across social and digital channels. Operating at the intersection of creativity, storytelling and commerce, the business has built a highly engaged community and is now looking to elevate its content and creative output as it continues to scale.

This is a senior, hands‑on opportunity where you’ll shape and lead the brand’s content strategy across multiple channels, ensuring everything produced is distinctive, high quality and commercially impactful.

The Role

You’ll lead a small, high‑performing content and creative team, defining the strategy and standards for content across campaigns, launches and always‑on activity.

This role combines strategic ownership with hands‑on creative input, from ideation and storytelling through to art direction and execution.

You’ll play a key role in ensuring the brand shows up consistently and creatively across all touchpoints, while using performance insights to continually optimise output and engagement.

Key Responsibilities

• Lead content direction across campaigns, launches and ongoing brand activity
• Shape and execute a content strategy that drives engagement, brand awareness and commercial impact
• Drive standout storytelling across social platforms, particularly Instagram
• Ensure consistency and quality across all content channels including social, email, on‑site and paid media
• Establish and maintain content guidelines, creative frameworks and workflows
• Use performance data and insights to refine and optimise content strategy
• Manage priorities and budgets across multiple projects in a fast‑paced environment
• Act as a brand guardian across all content and creative outputs
• Lead and develop a small team of creatives and content specialists

This role would suit a content‑led creative leader with strong commercial awareness and experience managing both strategy and execution.

Likely backgrounds include:

• Culture‑led digital platforms or marketplaces
• Media, publishing or editorial environments
• High‑growth D2C or consumer tech businesses
• Creative, content or branding agencies