Country Lead UK (fmd)

Apaleo; Remote; GBP 60,000 - 80,000; Full time

Job summary

A modern technology company in the UK seeks a Country Lead to drive sales in hospitality tech. You'll engage with clients, close flagship accounts, and partner with industry players. Required are 5 years of SaaS sales experience focused on mid-market and strategic accounts, along with strong consultative selling skills. The role offers competitive pay, extensive benefits, and a collaborative culture that values diverse perspectives.

Benefits

30 days of paid vacation

Permanent employment contract

Comprehensive statutory benefits

Flexible work options

Career development opportunities

Qualifications

• 5+ years of SaaS sales experience in Hospitality focused on mid-market or strategic accounts.
• Strong track record in consultative, value-based selling.
• Native-level English is essential.

Responsibilities

• Close flagship and mid-market accounts in the UK.
• Lead complex sales cycles engaging multiple stakeholders.
• Act as a trusted adviser for operators during digital transformation.

Skills

SaaS sales experience

Consultative selling

Native-level English

Stakeholder navigation

Passion for hospitality

Collaborative mindset

Job description

Apaleo is the worlds most open API-first property management platform powering the next generation of hospitality operations. Its modular AI-powered infrastructure enables hoteliers to customise their tech stack automate routine work and deliver seamless personalised guest experiences powered by best-in-class apps and autonomous AI agents that adapt to every stay.

If you’re driven by the idea of making hospitality smarter, more human and powered by cutting‑edge technology we’d love to hear from you. As a Country Lead UK you’ll play a pivotal role in shaping this change. You’ll lead high‑impact sales cycles, secure flagship mid‑market accounts and partner with the local ecosystem to drive adoption of the next generation of hospitality technology.

What You’ll Be Up To

• Build on strong momentum in UK by closing flagship and mid‑market accounts.
• Focus on multi‑property hotel groups, serviced apartments and modern operators.
• Lead complex sales cycles engaging HQ Ops, IT and Finance.
• Leverage Apaleo’s international ecosystem of partners, apps and consultants to accelerate deal cycles and customer value.
• Build and grow a local community of forward‑thinking hospitality operators and tech partners.
• Act as a trusted adviser guiding operators through change and digital transformation.
• Share market feedback to influence GTM product and ecosystem strategy.
• Represent Apaleo at industry events and community activations.

What You’ll Bring to the Team

• 5 years of SaaS sales experience in Hospitality focused on mid‑market or strategic accounts.
• Strong track record in consultative, value‑based selling.
• Native‑level English.
• Confidence in navigating complex buying processes with multiple stakeholders.
• Familiarity with partner‑driven ecosystems or platform‑led go‑to‑market motions.
• A genuine passion for hospitality, whether from previous experience, a strong network or deep curiosity to understand how the industry works.
• Curious, autonomous and action‑oriented with a strong sense of ownership.
• A collaborative mindset and desire to contribute to a growing sales team and community.

What We Offer

We employ through our trusted Employer of Record (EOR) ensuring compliance with all local employment laws and benefits such as statutory health insurance, pension and paid time. This ensures fairness across regions and aligns core benefits and time‑off entitlements with our German employment standards.

• 30 days of paid vacation per year plus local public holidays.
• Permanent employment contract via local EOR partner.
• Comprehensive statutory benefits (healthcare, pension, insurance etc.) according to local regulations.

In Germany we currently also offer public transportation and a subsidised sports membership. As you are the first employee, these benefits may not be rolled out yet locally, but we aim to expand this offering as the team grows.

Culture & Growth

• A Diverse & International Team: Work alongside passionate professionals from over 20 nationalities, bringing unique cultural perspectives, backgrounds and experiences to shape the future of hospitality tech.
• Growth & Development: As we scale, so do your opportunities. You’ll benefit from 360 feedback, reviews, a dedicated learning budget and plenty of chances to take on more responsibility. Our evolving career framework ensures you have increasing opportunities to learn new skills, advance your career and make an impact.
• Autonomy & Ownership: Great ideas can come from anywhere. We empower you to take responsibility, make decisions and contribute directly in an environment built on trust, transparency and collaboration.
• Shape the Future of Hospitality Tech: Be part of a fast‑growing scale‑up transforming the hospitality industry. From day one your work drives real impact and you’ll have the freedom to bring your ideas to life.
• Competitive & Fair Compensation: We believe great work deserves great pay. Our salaries are competitive and guided by benchmarking data to ensure fairness across all roles and teams. We make sure to recognize and reward performance and contribution.
• Flexible & Remote Work Options: We focus on results, not clocking hours. You can work from home, the office or in a hybrid setup with flexibility to adapt your schedule as long as it makes sense for your role, your team and our business.
• Team Connection: Strong connections fuel collaboration. We celebrate and connect through regular team dinners, company meetups and Oktoberfest celebrations.

What it Means to Join Apaleo

Joining Apaleo means stepping into a space where hospitality is being redefined from the ground up. You won’t just support innovation—you’ll help drive it. Your work will directly shape an intelligent AI‑first platform used by hospitality teams across the globe. Here, your ideas power real products, your voice influences direction and your impact is visible at every level. At Apaleo we build boldly, collaborate openly and grow together fast.

We are proud to be an Equal Opportunity and affirmative action employer committed to fostering a diverse, inclusive and welcoming workplace. We encourage applications from individuals of all backgrounds regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability or any other characteristic protected by applicable law. Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.

Key Skills

Administrative Skills, Facilities Management, Biotechnology, Creative Production, Design And Estimation, Architecture