Corporate Digital Channels Adviser

Shell; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working hours

Remote/mobile working

Competitive salary

Parental leave including non-birthing

Job summary

Shell is seeking an Experienced Corporate Digital Channels Adviser to drive the corporate narrative across shell.com. You will lead content strategy, define information architecture, and align with governance across global markets.

You will own homepage planning, optimise for search and AI discovery, and use data to prioritise content. Flexible/hybrid working and a competitive UK salary are offered, with extensive learning and development opportunities.

Qualifications

• Significant experience in corporate digital content and web management.
• Strong understanding of how content supports corporate reputation and business objectives.
• Experience shaping and optimizing web content structures for usability and discoverability.
• Expertise in SEO and GEO with best-practice embedding into content.
• Analytical capability using data and performance metrics to drive decisions.

Responsibilities

• Lead the execution of corporate web content strategy across shell.com.
• Define content structures, user journeys and content models in partnership with the Web Assurance team.
• Define and implement scalable global-to-local content frameworks across corporate pages.
• Lead the corporate communications experience across key shell.com sections like 'Who we are', 'What we do' and 'News and Insights'.
• Own strategic planning and optimisation of the homepage with cross-team collaboration.
• Lead optimisation of corporate content for search and AI-driven discovery (SEO/GEO).
• Use analytics and performance insights to continuously optimise content and prioritisation.
• Ensure integration of corporate communications across web and owned digital channels.
• Own and optimise digital storytelling formats across shell.com, including 'Our Stories' and 'The Energy Podcast'.

Skills

Corporate digital content

Web management

SEO and GEO

Analytics and data-driven decisions

Multi-format content (web, video, etc)

Stakeholder collaboration

Curiosity about digital trends

Job description

United Kingdom

Job Family Group: Corporate Relations

Worker Type: Regular

Posting Start Date: October 7, 2026

Business Unit: CoS and Corporate Relations

Experience Level: Experienced Professionals

What is the role

Strategic Communications and Brand is an integrated team of communications, employee engagement, and brand professionals that combine compelling storytelling, creative content and data-led insights with media, campaign, and reputation strategy. The Corporate Digital Channels Adviser is part of Corporate Digital Strategy and Channels, a team that oversees communications across Shell's owned global digital and social channels. You will help bring Shell's corporate narrative to life across digital platforms, working closely with teams across Communications, Brand and Digital. The role focuses on driving integration, strengthening consistency across channels, and ensuring content and campaigns work together to support communications priorities.

What you will do

• Lead the execution of corporate web content strategy across shell.com.
• Define corporate content structures, user journeys and content models, including information architecture and page structure, in partnership with the Web Assurance team and in line with defined digital frameworks and standards.
• Define and implement scalable global-to-local content frameworks across corporate web pages, partnering with Web and Content teams to ensure consistency, clarity and quality across markets.
• Lead the corporate communications experience across key corporate sections on shell.com, including "Who we are", "What we do" and "News and Insights", working with subject matter experts to ensure alignment with corporate communications priorities, regulatory requirements and agreed governance.
• Own the strategic planning and optimisation of the homepage, collaborating with teams across Strategic Communications and Brand to ensure it reflects corporate communications priorities, audience needs and reputation objectives.
• Lead optimisation of corporate content for search and AI-driven discovery (SEO/GEO), embedding best practice into content structure within the corporate content framework.
• Use analytics, search data and performance insights to continuously optimise content, improve discoverability and inform content prioritisation.
• Ensure integration of corporate communications across web and owned digital channels.
• Own and optimise key digital storytelling formats across shell.com, including "Our Stories" and "The Energy Podcast", ensuring alignment with corporate communications priorities and audience needs.

What you bring

• Significant experience in corporate digital content and web management, with a strong understanding of how content supports corporate reputation and business objectives.
• Strong experience in shaping and optimising web content structures (e.g. information architecture, page design, content models) to improve usability, clarity and discoverability.
• Strong expertise in SEO and GEO, with the ability to embed best practice into content development and optimisation.
• Strong analytical capability, with experience using data, search insights and performance metrics to inform content decisions and drive continuous optimisation.
• Experience managing and optimising multi-format digital content (e.g.: web, video, audio), including channel-level delivery and performance improvement.
• Experience interacting with a complex group of stakeholders, enabling the best possible performance by collaborating and working across teams.
• Curiosity and awareness of external digital trends, platforms and technologies, and their application to corporate communications.

What we offer

• Benefit from flexible working hours, and the possibility of remote/mobile working.
• Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
• Take advantage of paid parental leave, including for non-birthing parents.
• Join an organisation working to become one of the most diverse and inclusive in the world.
• We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
• Grow as you progress through diverse career opportunities in national and international teams.
• Gain access to a wide range of training and development programmes.
• Shell is working to advance an inclusive, psychologically safe and accessible environment where people with disabilities can excel.
• If you require any accommodations or accessibility adjustments (e.g. assistive technology, communication support, any other) during the application or interview process, please let us know directly via [e-mail].

Shell is an Equal Opportunity Employer.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.