Copywriter - Stores

Selfridges; City of Westminster; On-site; GBP 42,000 - 62,000; Full time

Job summary

Selfridges Group is seeking a Store Copywriter to create, develop and deliver copy for Selfridges stores. You will write, edit and sub-edit copy for store signage, CRM, selfridges.com, social media and packaging, adapting tone of voice across channels.

You’ll contribute ideas for brand campaigns and ensure the Tone of Voice remains consistent. The role sits in the Creative team under the Senior Editor, with responsibilities across luxury editorial and customer communications.

Qualifications

• Experience crafting copy for luxury audiences.
• Excellent written and verbal communication.
• Ability to adapt tone of voice for multiple channels.

Responsibilities

• Write, edit and sub-edit copy for store signage, CRM, selfridges.com, social media and packaging.
• Develop and deliver copy for Selfridges stores and campaigns.
• Collaborate with Brand Content & Editorial to ensure consistent tone and messaging.

Skills

Copywriting

Editorial experience

Communication

Job description

Job IntroductionCopywriter – StoreThis role reports into the Senior Editor within the Creative team, which sets the direction for all creative outputs and owns the translation of the Selfridges brand.The Copywriter creates, develops and delivers copy for Selfridges stores. They also support the Brand Content & Editorial team to deliver impactful brand messages across digital, CRM, social platforms and product packaging to a consistent standard of excellence.As Copywriter, you will:• Ideate innovative copy concepts for customer communications, drawing on insights to create industry-leading, customer-focussed messaging that sets Selfridges apart• Write, edit and sub-edit copy for use across various channels and formats, including store signage, CRM, selfridges.com, social media and packaging, and be able to adapt tone of voice appropriately to application• Contribute copy ideas for brand campaigns and content• Operate as a guardian of the Selfridges Tone of Voice across customer-facing communicationsAbout you• Copywriting experience for a luxury audience – experience within luxury retail or editorial is preferable• Excellent written and verbal communication skills, and an ability to present your work clearly• Creatively driven, with a high taste level and a professional and confident manner• A team player who collaborates easily with others, is proactive and takes initiative• Flexible, highly organised and able to manage multiple projects and deadlines across various stakeholdersThis guide represents a summary of the role, however all team members are expected to be flexible in the work they undertake, which may change from time to time, according to the needs of the business.SelfridgesSalary Competitive plus benefits AnnuallyJob Reference selfridges/TP/318309/7288Contract Type PermanentClosing Date 4 December, 2026Job Category CreativeLocation London, United Kingdom 4 November, 2026