Copywriter

House of CB, London; Greater London; On-site; GBP 38,000 - 52,000; Full time

Job summary

House of CB in London is seeking a Copywriter to craft product descriptions, campaign narratives, email, social and web copy, helping shape a consistent, compelling brand voice as we continue to grow as a globally loved fashion brand.

You will collaborate with marketing, design and product teams to ensure on-brand, SEO-friendly content that engages customers and drives conversions across digital platforms. A track record of fashion or lifestyle copy and strong editing skills are essential.

Qualifications

• 5+ years of copywriting experience in fashion, beauty, or lifestyle.
• Proven track record across integrated campaigns — from concept to launch.
• Strong conceptual thinker with ability to translate brand goals into copy.
• Highly organised, able to manage multiple briefs and stakeholders in a fast-paced environment.
• Strong communicator and collaborator with cross-functional teams.

Responsibilities

• Develop persuasive marketing materials including email campaigns, brochures, landing pages, and ad copy.
• Produce high-quality written content for digital channels, ensuring tone and messaging consistency.
• Create engaging social media posts across platforms such as Facebook, Twitter, Instagram, LinkedIn.
• Write detailed product descriptions highlighting features and benefits to drive conversions.
• Proofread and edit content to maintain editorial standards across materials.
• Optimize content for SEO and GEO with keyword research and on-page best practices.

Skills

Copywriting

Brand voice

SEO copywriting

Campaign writing

Job description

House of CB is a global fashion brand celebrated for its empowering, feminine designs and statement-making silhouettes. With a cult following built through powerful visuals, trend-defining campaigns, and a bold social media presence, we're continuing to grow our team with people who share our passion for fashion, creativity, and excellence.

We're looking for a Copy Writer based in London to craft the words that bring House of CB to life — from product descriptions and campaign narratives to email, social, and web copy — helping shape a consistent, compelling brand voice as we continue to grow as a globally loved fashion brand.

JOB DESCRIPTION

The Copywriter is responsible for creating compelling, clear, and engaging written content that aligns with our brand voice and drives customer engagement.This role is pivotal in enhancing our online presence through optimized copy that not only attracts but also converts our target audience.

The Copywriter will work closely with marketing, design, and product teams to ensure that all content is consistent, on-brand, and optimized for search engines.

KEY RESPONSIBILITIES

Written Marketing Material:
Develop persuasive and impactful marketing materials, including email campaigns, brochures, landing pages, and ad copy, that resonate with our target audience and support our marketing strategies.

Written Content:
Produce high-quality written content for a variety of digital channels, ensuring consistency in tone, style, and messaging across all platforms.

Social Media Posts:
Help the marketing Team create engaging and on-brand social media posts that drive engagement and foster a connection with our audience across platforms like Facebook, Twitter, Instagram, LinkedIn, and more.

Product Descriptions:
Write detailed and persuasive product descriptions that highlight key features and benefits, enhancing the shopping experience and driving conversions.

Proofreading Content:
Review and edit content to ensure accuracy, clarity, and consistency, maintaining the highest editorial standards across all written materials.

Optimizing SEO and GEO:
Craft and refine content optimised for both traditional search engines and AI-powered search experiences (Google AI Overviews, ChatGPT, Perplexity, Gemini). Apply keyword research, on-page SEO best practices, and Generative Engine Optimisation principles — including citable, passage-level writing, clear entity signals, and structured, answer-led formats — to improve organic rankings, AI citations, and qualified traffic across our digital platforms.

ABOUT YOU

• 5+ years of copywriting experience in fashion, beauty, or lifestyle.
• Proven track record of writing copy across integrated campaigns — from concept to launch — spanning digital, social, email, and print.
• Strong conceptual thinker with the ability to translate brand and commercial goals into clear, compelling copy.
• Highly organiser, comfortable managing multiple briefs, deadlines, and stakeholders in a fast-paced environment.
• Strong communicator and collaborator, able to take direction and push back constructively across creative, commercial, and executive stakeholders.
• Genuinely plugged into fashion and culture landscape, with a sharp instinct for tone, trends, and what resonates with our customer.

Salary: Competitive, dependent on experience.