Copywriter - Stores

SELFRIDGES; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

Selfridges is seeking a talented Copywriter to create, develop and deliver copy for stores, digital, CRM, social and packaging, upholding the Selfridges Tone of Voice across all customer touchpoints. You will work with the Creative and Brand Content teams to ensure consistent brand messaging and high editorial standards.

You'll ideate concepts for communications, write, edit and sub-edit copy for multiple channels, and collaborate across stakeholders to deliver impactful, luxury-focused content

Qualifications

• Luxury copywriting experience preferred.
• Exceptional written and verbal communication skills.
• Creative, with a high taste level and a professional, confident manner.
• Team player who collaborates effectively and can manage multiple projects.

Responsibilities

• Ideate innovative copy concepts for customer communications, drawing on insights to create industry-leading, customer-focused messaging that sets Selfridges apart.
• Write, edit and sub-edit copy for use across various channels and formats, including store signage, CRM, selfridges.com, social media and packaging, adapting tone of voice accordingly.
• Contribute copy ideas for brand campaigns and content.
• Operate as a guardian of the Selfridges Tone of Voice across customer-facing communications.

Skills

Copywriting

Editing

Tone of Voice

Brand Campaigns

Cross-channel writing

Job description

Copywriter - Stores

This role reports into the Senior Editor within the Creative team, which sets the direction for all creative outputs and owns the translation of the Selfridges brand.

The Copywriter creates, develops and delivers copy for Selfridges stores. They also support the Brand Content & Editorial team to deliver impactful brand messages across digital, CRM, social platforms and product packaging to a consistent standard of excellence.

As Copywriter, you will:

• Ideate innovative copy concepts for customer communications, drawing on insights to create industry-leading, customer-focussed messaging that sets Selfridges apart
• Write, edit and sub-edit copy for use across various channels and formats, including store signage, CRM, selfridges.com, social media and packaging, and be able to adapt tone of voice appropriately to application
• Contribute copy ideas for brand campaigns and content
• Operate as a guardian of the Selfridges Tone of Voice across customer-facing communications

About you

• Copywriting experience for a luxury audience - experience within luxury retail or editorial is preferable
• Excellent written and verbal communication skills, and an ability to present your work clearly
• Creatively driven, with a high taste level and a professional and confident manner
• A team player who collaborates easily with others, is proactive and takes initiative
• Flexible, highly organised and able to manage multiple projects and deadlines across various stakeholders

This guide represents a summary of the role, however all team members are expected to be flexible in the work they undertake, which may change from time to time, according to the needs of the business.

Selfridges