Coordinator, Global Partnership Sales

Liverpool Football Club; Liverpool; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Pension scheme matching up to 5.5%

Life Assurance

Cycle to Work

Season ticket loans

Discounts & cash back with retailers

LFCTV GO access

Priority match tickets

Job summary

Liverpool FC is seeking a Coordinator, Global Partnership Sales to support the LFC Sales Team across key sales initiatives and drive commercial revenue. Based mainly in London, you will help identify categories/brands, research prospects, and prepare materials for outreach and meetings.

You will join calls, build presentations, and manage internal communications, with travel on occasion. This is a full-time role requiring strong project management and relationship skills.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, or related field.
• 1-2 years experience in sponsorship, brand strategy, digital strategy, or sales for rights holders.
• Passion for sports marketing and sponsorship sales.
• Excellent written communication and presentation skills.
• Willingness to travel domestically and work evenings, weekends, holidays.
• Strong project management and relationship-building abilities.

Responsibilities

• Take a lead role in early identification and targeting of categories and brands for the sales team to focus on.
• Proactively monitor industry trends and competitor activity to inform pricing and strategy.
• Identify new sales prospects and source decision-maker contact details; research prospects for outreach.
• Lead reporting and updating brand information for Global Sales calls.
• Join prospect calls and meetings to capture notes for future materials.
• Build and manage sales presentations, proposals, and materials with stakeholders.
• Develop company reports for sales calls with new prospects.
• Prepare company biographies for Sales Team and Senior Executives.
• Identify key industry events and build an annual events calendar.
• Organize weekly Sales Pipeline meetings with VP, Global Partnership Sales.
• Coordinate internal stakeholders and manage communications for sales requests.
• Handle administrative tasks for the Sales Team, including scheduling meetings.
• Draft internal documents such as Proposal Briefing Form.

Skills

Sponsorship sales

Brand strategy

Digital strategy

Sales

Presentation skills

Education

Bachelor’s Degree in Business/Marketing

Job description

About the role

We are looking for a Coordinator, Global Partnership Sales to join the team at Liverpool FC. In this role you will be responsible for supporting the LFC Sales Team across all key sales initiatives, helping to drive significant commercial revenue for LFC. The role will provide support across all projects and sales efforts, working closely with the LFC Sales Team, Partner Strategy & Growth Team and other Internal stakeholders.

What will you be doing?

• Take a lead role in the early identification and targeting of categories and brands for the sales team to focus on.
• Proactively monitor industry trends and competitor activity to ensure LFC sales team is fully across market shifts, activity and pricing.
• Identify new sales prospects and source key decision maker contact details. Research new and existing prospects to identify sales hooks to support outreach and proposition development.
• Lead on the reporting and capturing of up-to-date brand updates for Global Sales Call meetings
• Join relevant prospect calls and meetings alongside the LFC Sales Team, to take notes that will shape future sales materials (mostly virtual with travel on occasion).
• Build and manage sales presentations, proposals, and other materials alongside the LFC Sales Team, design team and internal stakeholders, ensuring that the content, flow and narrative addresses prospect needs and questions.
• Develop company reports in advance of sales calls with new prospects.
• Prepare company biographies for the Sales Team and Senior Executives.
• Identify key industry events and opportunities for LFC to be present within the brand / advertising industry, building this out into an annual calendar of events for the sales team to attend.
• Lead the organization of the weekly Sales Pipeline meeting for the LFC Sales Team and VP, Global Partnership Sales, planning the agenda alongside relevant Internal LFC Stakeholders
• Manage communication with Internal LFC Stakeholders across the Club on behalf of the LFC Sales Team, to support sales requests and prospect conversations.
• Manage administrative efforts on behalf of the LFC Sales Team, including scheduling meetings with Internal and External Stakeholders.
• Draft internal documents, such as Proposal Briefing Form and Contract Briefing Form for the LFC Sales Team to review and send to relevant Internal Stakeholders.

Who are we looking for?

• Bachelor’s Degree (degree in business, marketing, or related field preferred) or equivalent experience.
• 1-2 years of experience within sponsorship, brand strategy, digital strategy, and/or sales for a rights holder, brand, agency, or within a corporate setting.
• Passion for sports marketing, media, advertising, and sponsorship sales.
• A great teammate and can-do attitude.
• Innovative and well-organised with a strong work ethic and a desire/willingness to learn.
• Aggressive, self-motivated team player that has the ability to focus on individual and team goals.
• Strong project management skills.
• Excellent written communication and presentation-building skills
• Ability to develop strong relationships internally and externally.
• Ability to work with a broad cross-section of functional internal teams.
• Available to travel domestically, work evenings, weekends, and holidays as needed.

Why should you apply?

This is a full-time permanent position working 35 hours per week. Your main base will be our London Office.

Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cash back with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts