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Liverpool Football Club and Athletic Grounds Limited; Greater London; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Contributory pension scheme matching 5

Life Assurance Cover

Cycle to Work scheme

Season ticket loans

Exclusive shopping discounts

Job summary

Liverpool Football Club and Athletic Grounds Limited is seeking a Coordinator, Global Partnership Sales to support the LFC Sales Team in driving commercial revenue. Based in London, you will help craft proposals, identify prospects, and manage presentations and materials for strategic partnerships.

You will collaborate with internal teams, track industry trends, and organize weekly pipeline activities, travel for meetings as needed, and contribute to the annual events calendar with

Qualifications

• 1–2 years of experience within sponsorship, brand strategy, digital strategy, or sales for a rights holder, brand, agency, or corporate setting.
• Excels in written communication and presentation-building; can develop relationships internally and externally.
• Strong interest in sports marketing, media, advertising, and sponsorship sales.

Responsibilities

• Take a lead role in early identification and targeting of categories and brands for the sales team.
• Monitor industry trends and competitor activity to keep the sales team informed on market shifts.
• Identify new prospects and source key decision-maker contact details for outreach.
• Lead on reporting and updating brand materials for Global Sales calls and meetings.
• Join prospect calls to capture notes shaping future sales materials.
• Develop and manage sales presentations, proposals and other materials.
• Prepare company bios and develop annual event calendars for brand presence.

Skills

Sponsorship experience

Relationship building

Presentation skills

Proactive outreach

Education

Bachelor's degree in business/marketing

Tools

PowerPoint

CRM

Job description

Company: Liverpool Football Club and Athletic Grounds Limited

We are looking for a Coordinator, Global Partnership Sales to join the team at Liverpool FC. In this role you will be responsible for supporting the LFC Sales Team across all key sales initiatives, helping to drive significant commercial revenue for LFC. The role will provide support across all projects and sales efforts, working closely with the LFC Sales Team, Partner Strategy & Growth Team and other Internal stakeholders.

What will you be doing?

• Take a lead role in the early identification and targeting of categories and brands for the sales team to focus on.
• Proactively monitor industry trends and competitor activity to ensure LFC sales team is fully across market shifts, activity and pricing.
• Identify new sales prospects and source key decision maker contact details. Research new and existing prospects to identify sales hooks to support outreach and proposition development.
• Lead on the reporting and capturing of up-to-date brand updates for Global Sales Call meetings
• Join relevant prospect calls and meetings alongside the LFC Sales Team, to take notes that will shape future sales materials (mostly virtual with travel on occasion).
• Build and manage sales presentations, proposals, and other materials alongside the LFC Sales Team, design team and internal stakeholders, ensuring that the content, flow and narrative addresses prospect needs and questions.
• Develop company reports in advance of sales calls with new prospects.
• Prepare company biographies for the Sales Team and Senior Executives.
• Identify key industry events and opportunities for LFC to be present within the brand / advertising industry, building this out into an annual calendar of events for the sales team to attend.
• Lead the organization of the weekly Sales Pipeline meeting for the LFC Sales Team and VP, Global Partnership Sales, planning the agenda alongside relevant Internal LFC Stakeholders
• Manage communication with Internal LFC Stakeholders across the Club on behalf of the LFC Sales Team, to support sales requests and prospect conversations.
• Manage administrative efforts on behalf of the LFC Sales Team, including scheduling meetings with Internal and External Stakeholders.
• Draft internal documents, such as Proposal Briefing Form and Contract Briefing Form for the LFC Sales Team to review and send to relevant Internal Stakeholders.

Who are we looking for?

• Bachelor’s Degree (degree in business, marketing, or related field preferred) or equivalent experience.
• 1-2 years of experience within sponsorship, brand strategy, digital strategy, and/or sales for a rights holder, brand, agency, or within a corporate setting.
• Passion for sports marketing, media, advertising, and sponsorship sales.
• A great teammate and can-do attitude.
• Innovative and well-organised with a strong work ethic and a desire/willingness to learn.
• Aggressive, self-motivated team player that has the ability to focus on individual and team goals.
• Excellent written communication and presentation-building skills
• Ability to develop strong relationships internally and externally.
• Ability to work with a broad cross-section of functional internal teams.
• Available to travel domestically, work evenings, weekends, and holidays as needed.

Why should you apply?

This is a full-time permanent position working 35 hours per week. Your main base will be our London Office.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

…and much more!

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.