Conversion Services Director

Fresh Egg; Worthing; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

3pm finish on Fridays

Structured training program

Enhanced pension contributions

Regular social events

Workplace flexibility

Wellbeing support

Enhanced maternity/paternity packages

Induction program

Job summary

Fresh Egg is seeking a Conversion Services Director to lead strategic CRO programmes for a portfolio of client accounts in a hybrid Worthing-based role. You will drive optimisation and experimentation strategies, blending hands-on analytics with commercial oversight to deliver meaningful outcomes for clients.

You will own end‑to‑end delivery across 1–3 key accounts while mentoring a team of CRO strategists, researchers, analysts, and designers, shaping the maturity of client teams and the

Qualifications

• At least three years’ experience in an optimisation role.
• Strong ability to track and interpret user behaviour and develop test hypotheses and roadmaps.
• Proven experience delivering high performing optimisation programmes to senior client contacts.
• Expert use of web analytics tools and testing platforms as listed above.

Responsibilities

• Identify optimisation opportunities with clients and define strategy and programmes.
• Lead end-to-end experiments and report results to stakeholders at multiple levels.
• Collaborate with designers and content teams to implement solutions.
• Grow the CRO team and manage client relationships as the service expands.

Skills

CRO Strategy

Analytics

Stakeholder mgmt

Web Analytics

A/B Testing

Leadership

Communication

Presentation

Adaptability

Tools

Google Analytics

Adobe Analytics

WebTrends Optimize

Optimizely

Monetate

AB Tasty

VWO

Job description

Hybrid: Worthing office (1-2 days pw depending on your location – we are not considering remote applications at this time)

Role Type: Full-time, Permanent

The demand for conversion services continues to increase across our expanding portfolio of client accounts. Having won multiple industry awards in the past 12 months, achieving ongoing staggering revenue increases for our clients, and offering a Performance Guarantee for the results we drive, we expect to see continuous growth in this area over the next few years. We are therefore looking for an ambitious and highly skilled Conversion Services Director to join our team! If you are passionate about creating, managing and delivering optimisation and experimentation strategies, then we would love to hear from you...

As Conversion Services Director at Fresh Egg, you will take strategic ownership and lead on a selection of our client CRO accounts providing clear guidance to steer an effective programme of work, working with the rest of the team to remain on track and achieve success. You will be responsible for driving significant results for clients by combining a confident strategic approach with hands‑on technical and analytical expertise and a strong commercial focus. Your ability to immerse yourself in our clients’s customers, products, competition, industry, data, marketing goals and business objectives, will help you to identify the right level of and mix of analysis, activities and tactics required.

Fresh Egg is among the leading digital marketing agencies in the UK. Our mission is to uncover customer challenges and transform them into digital success. We don’t employ cogs to fit into a machine, we employ exceptional individuals who can help us to consistently outperform expectation.

What you will be doing

You will work closely with clients and the wider team to identify optimisation opportunities, define strategy and implement engaging programmes of experimentation, whilst also embedding best practice and increasing the maturity level and subject matter expertise of interfacing client teams.

You’ll be supported by an amazing team of conversion strategists, user research specialists, analysts, account directors, project managers, digital consultants, designers and developers here at Fresh Egg. You will take ownership of the end‑to‑end delivery of 1‑3 key accounts whilst acting as the CRO lead across a portfolio of additional clients, working closely with our CRO strategists to deliver the right optimisation activities in line with the clients objectives, developing a strong understanding of the products, competition, industry, goals and objectives of each of your clients to support this.

Conducting the analysis and research needed to understand and solve problems, you’ll identify and conceptualise solutions, split test them and report to various levels of stakeholder on results and recommendations. You will also work with designers and content designers to create solutions that meet requirements, taking onboard input from clients

The team is involved in the whole agency vs. customer lifecycle from marketing through to pre‑sales, proposal and pitch, to the running of strategic or implementation activities and you’re likely to grow the number of line reports that you manage as we grow this key service area at Fresh Egg.

What you’ll bring

• At least three years’ experience in an optimisation role
• Strong, proven experience in tracking and interpreting user behaviour, developing strong test hypotheses and creating, managing and delivering high performing test roadmaps and optimisation strategies
• You will have proven experience in building and delivering high performing optimisation programmes and should be able to comfortably deliver optimisation‑related recommendations to senior‑level client contacts with confidence and gravitas.
• Expert user of web analytics tools e.g. Google Analytics / Adobe Analytics and a range of testing tools/customer experience platforms such as Webtrends Optimize, Optimizely, Monetate, AB Tasty or VWO
• Passionate about improving user experience
• Continual development of client reporting templates and techniques to ensure efficiency, consistency, accuracy, high quality and that all reports adhere to Fresh Egg brand style
• Ability to quickly build trusted relationships and rapport at senior level
• Excellent written, verbal, planning and organisation skills
• Excellent presentation skills and experience of facilitating senior meetings and workshops
• Ability to motivate, inspire and collaborate effectively
• A willingness to embrace change and adapt quickly within an innovative and entrepreneurial environment

This role will offer the right person the chance to learn from an incredibly smart and talented team, whilst significantly impacting the next phase of Fresh Egg’s growth at an exciting point in the agency’s development.

You’ll need to have a passion for delivering exceptional experiences to users, you’ll also evangelise about the value of using data and real user feedback to support optimisation ideas. You’ll experiment to learn and believe in sharing insights to educate those around you. You don’t see blockers where others might, you just see opportunities to innovate around them.

What we’ll give you in return…

The most brilliant part of Fresh Egg is its people – you’ll see what we mean as soon as you arrive. People to learn from, caring people and people full of ideas (not to mention they can bake a mean cake). We therefore look after our staff and we’re all rewarded with, amongst other things:

• 3pm finish on Fridays
• Input into the company goals – we are all asked for our opinions on where the company should be headed
• A structured training program built around personal development plans and skills gaps
• Enhanced pension contributions, critical illness, and death in service packages
• Regular social events to suit everyone – quiz nights, beer tasting, BBQs, and our infamous Christmas party
• Workplace flexibility – we entrust out line managers with the discretion to work with you and allow flexibility when it is needed
• Wellbeing support – financial wellness sessions, a wellness guide, employee savings and cycle scheme access as well as activities and an in‑office gym
• Enhanced maternity and paternity packages
• A structured induction program giving you the chance to learn about the different functions across Fresh Egg
• See our full benefits on our website and learn more about our culture on our blog

Everyone’s welcome here

At Fresh Egg, we don’t just embrace diversity, we celebrate it. We’re building a team that reflects the world around us and delivers work that surprises and delights.

Whatever your background, you’ll be welcomed, supported and given fair opportunities to grow, thrive and make a real impact. Different perspectives power our creativity, and inclusion is how we show up for our team, our clients and each other, every day.