Senior Conversion Strategist

Fresh Egg; Worthing; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

3pm finish on Fridays

Input into company goals

Regular social events

Workplace flexibility

Enhanced pension contributions

Wellbeing support

Enhanced parental leave packages

Structured induction program

Job summary

Fresh Egg, based in Worthing, is seeking a Senior Conversion Strategist to lead experimentation and optimisation campaigns for diverse clients. The role blends strategic thinking with hands-on implementation, guiding hypothesis development and test roadmaps to drive measurable growth.

You’ll collaborate with UX, Analytics, SEO, Development and Client Services to deliver best-in-class programmes, and explore AI-enabled research and testing workflows while contributing to new business pitches and

Qualifications

• Strong commercial experience in CRO, experimentation or digital optimisation.
• Experience building experimentation strategies and roadmaps.
• A solid understanding of user research and behavioural analysis.
• Hands-on experience using experimentation platforms such as Optimizely, VWO, AB Tasty, Webtrends Optimize, Bloomreach or Monetate.
• Strong analytics skills using GA4, Looker Studio and/or Adobe Analytics.
• Experience working closely with UX designers and developers.
• Excellent presentation and communication skills with confidence working directly with clients.
• A passion for learning, sharing knowledge and continually improving.

Responsibilities

• Developing experimentation and personalisation strategies that align with client goals.
• Analysing quantitative and qualitative data to identify user behaviour, conversion barriers and opportunities.
• Creating robust hypotheses and prioritising testing roadmaps based on commercial impact.
• Designing and shaping experiment concepts, working closely with UX designers and developers.
• Setting up, QA'ing and monitoring A/B tests and personalisation campaigns.
• Turning results into clear, actionable insights that clients can understand and act on.
• Leading client workshops, strategy sessions and performance reviews.
• Exploring how AI can enhance research, insight generation and experimentation workflows.
• Supporting new business opportunities through proposals, pitches, webinars and thought leadership.
• Helping evolve Fresh Egg's Conversion Services offering by sharing ideas, best practice and industry knowledge.

Skills

CRO

digital optimisation

experimentation strategies

roadmaps

user research

behavioural analysis

GA4

Looker Studio

Adobe Analytics

cross-functional collaboration

presentation skills

client communication

Tools

Optimizely

VWO

AB Tasty

Webtrends Optimize

Bloomreach

Monetate

Job description

Location: Worthing (Hybrid) (1-2 days pw office based depending on your location)

Sorry, we are not considering remote applications for this role at this time.

Full time | Permanent

At Fresh Egg, we're passionate about helping ambitious brands create better digital experiences through experimentation, insight and continuous optimisation.

We're looking for a Senior Conversion Strategist to join our Conversion Services team. If you're naturally curious, love solving customer problems and get excited by using data to make better decisions, we'd love to hear from you.

You'll work with a diverse range of clients to develop experimentation strategies that drive measurable business growth. From uncovering user insights and prioritising hypotheses to launching A/B tests and presenting results, you'll play a leading role in helping our clients make smarter decisions and achieve meaningful outcomes.

This is a hands‑on strategic role where you'll collaborate with specialists across UX, Analytics, SEO, Development and Client Services to deliver best‑in‑class experimentation programmes.

What you’ll be doing

• Developing experimentation and personalisation strategies that align with client goals.
• Analysing quantitative and qualitative data to identify user behaviour, conversion barriers and opportunities.
• Creating robust hypotheses and prioritising testing roadmaps based on commercial impact.
• Designing and shaping experiment concepts, working closely with UX designers and developers.
• Setting up, QA'ing and monitoring A/B tests and personalisation campaigns.
• Turning results into clear, actionable insights that clients can understand and act on.
• Leading client workshops, strategy sessions and performance reviews.
• Exploring how AI can enhance research, insight generation and experimentation workflows.
• Supporting new business opportunities through proposals, pitches, webinars and thought leadership.
• Helping evolve Fresh Egg's Conversion Services offering by sharing ideas, best practice and industry knowledge.

What we're looking for

You'll already have experience delivering successful experimentation programmes and be comfortable balancing strategic thinking with hands‑on implementation.

We're particularly interested in people who have:

• Strong commercial experience in CRO, experimentation or digital optimisation.
• Experience building experimentation strategies and roadmaps.
• A solid understanding of user research and behavioural analysis.
• Hands‑on experience using experimentation platforms such as Optimizely, VWO, AB Tasty, Webtrends Optimize, Bloomreach or Monetate.
• Strong analytics skills using GA4, Looker Studio and/or Adobe Analytics.
• Experience working closely with UX designers and developers.
• Excellent presentation and communication skills with confidence working directly with clients.
• A passion for learning, sharing knowledge and continually improving.

What we’ll give you in return...

The most brilliant part of Fresh Egg is its people – you’ll see what we mean as soon as you arrive. People to learn from, caring people and people full of ideas (not to mention they can bake a mean cake). We therefore look after our staff and we’re all rewarded with, amongst other things:

• 3pm finish on Fridays
• Input into the company goals – we are all asked for our opinions on where the company should be headed
• Regular social events to suit everyone – quiz nights, escape games, barbecues and our infamous Christmas party
• Workplace flexibility – we entrust our line managers with the flexibility to work with you on what you need in order to get the best job done
• Enhanced pension contributions, critical illness and death in service packages
• Wellbeing support –financial wellness sessions, a wellness guide, employee savings and cycle scheme access as well as activities and an in‑office gym
• Enhanced maternity and paternity packages
• A structured induction program giving you the chance to learn about the different functions across Fresh Egg

Why Fresh Egg?

We're a team of specialists who genuinely enjoy solving complex digital challenges together. You'll work alongside experts in SEO, Analytics, UX, Development, Paid Media and AI, sharing ideas and learning from one another every day.

We believe the best work comes from curious people who challenge assumptions, ask great questions and aren't afraid to try something new.

You’ll have the opportunity to:

• Work with well‑known brands across a wide variety of sectors.
• Influence the future of our experimentation offering.
• Collaborate with some of the UK's leading digital specialists.
• Continue developing your skills through training, conferences and knowledge sharing.
• Be part of a supportive, down‑to‑earth team that values collaboration over ego.

Sound like your kind of role?

If you're excited by experimentation, passionate about improving digital experiences and want to make a measurable impact for clients, we'd love to hear from you.