Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Cheltenham; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A renowned digital agency in the UK seeks a CRO Manager to spearhead optimization strategies for top brands. You will be responsible for leading testing roadmaps, collaborating with diverse teams, and leveraging data insights to enhance client digital journeys. Join a flexible, growth-focused environment that supports well-being and career advancement within a hybrid setup.

Benefits

Gym membership

Bonuses

Social events

Work-life flexibility

Qualifications

• 3+ years in CRO or UX optimisation, ideally agency-side.
• Experience with GA4 and testing platforms required.
• Strong analytical skills and understanding of experimentation principles.

Responsibilities

• Lead testing strategies and CRO roadmaps for multiple clients.
• Translate data into insights with analytics tools.
• Build strong client relationships and lead the CRO team.

Skills

Analytical skills

Communication skills

CRO

UX optimisation

Tools

GA4

Optimizely

VWO

Piano

Zephr

Amplitude

Mixpanel

Adobe Analytics

Job description

We’re In Digital – one of the UK’s Best Workplaces – is seeking a CRO Manager to lead optimisation strategies for top brands.

You will work with clients such as Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading CRO specialists, and shaping digital journeys.

Responsibilities:

• Lead testing strategies and CRO roadmaps for multiple clients
• Design, run, and evaluate tests using tools like Optimizely, VWO, Piano, or Zephr
• Translate data into insights with GA4, Amplitude, Mixpanel, and Adobe Analytics
• Collaborate with developers, UX designers, and strategists
• Develop and coach the CRO team
• Build strong client relationships as a trusted advisor

Requirements:

• 3+ years in CRO or UX optimisation, preferably agency-side
• Experience with testing platforms and data tools (GA4 essential)
• Strong analytical skills and understanding of experimentation principles
• Excellent communication skills
• Bonus: knowledge of HTML/CSS/JS (support available from front-end team)

Why Join Us?

• Award-winning culture: Certified Great Place to Work, focusing on well-being and development
• Covent Garden office: Central London workspace with amenities
• Big clients, startup spirit: Exposure to major brands with boutique agency agility
• Work-life flexibility: Hybrid setup and remote options
• Growth opportunities: Lead experimentation strategy and advance to leadership
• Additional perks: bonuses, socials, gym membership, and more