Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Oxford; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading digital agency in the UK seeks a CRO Manager to lead optimization strategies for high-profile clients like the Financial Times and The Independent. The role involves managing testing roadmaps, leading a CRO team, and developing client relationships, offering a dynamic work environment with flexible options and a focus on employee well-being.

Benefits

Flexible working options

Team socials

Gym membership

Bonuses

Qualifications

• 3+ years in CRO or UX optimization, preferably agency-side.
• Strong analytical skills and understanding of experimentation principles.
• Experience with testing platforms and data tools, especially GA4.

Responsibilities

• Lead testing strategies and CRO roadmaps for multiple clients.
• Design, run, and evaluate tests using tools like Optimizely and VWO.
• Collaborate with developers and UX designers.

Skills

Analytical skills

Communication

UX optimization

Data analysis

Education

3+ years in CRO or UX optimization

Tools

GA4

Optimizely

VWO

Mixpanel

Adobe Analytics

Job description

We’re In Digital – one of the UK’s Best Workplaces – and we’re looking for a CRO Manager to lead optimisation strategies for top brands.

You’ll work with clients like the Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading a CRO team, and shaping digital experiences.

Responsibilities:

• Lead testing strategies and CRO roadmaps for multiple clients
• Design, run, and evaluate tests using tools like Optimizely, VWO, Piano, or Zephr
• Analyze data with GA4, Amplitude, Mixpanel, and Adobe Analytics
• Collaborate with developers, UX designers, and strategists
• Develop and coach the CRO team
• Build strong client relationships as an experimentation and UX advisor

Qualifications:

• 3+ years in CRO or UX optimization, preferably agency-side
• Experience with testing platforms and data tools, especially GA4
• Strong analytical skills and understanding of experimentation principles
• Excellent communication skills
• Bonus: Knowledge of HTML/CSS/JS (support from front-end developers available)

Why Join Us?

• Award-winning culture: Certified Great Place to Work, focusing on well-being and development
• Central London office in Covent Garden with amenities
• Work with big clients in a flexible, boutique agency environment
• Flexible working options, including remote work
• Opportunities for growth and leadership
• Benefits include bonuses, team socials, gym membership, and more