Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Swindon; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital agency in the UK is seeking a Conversion Rate Optimisation (CRO) Manager to head strategies for high-profile brands. This role involves managing experimentation roadmaps and leading a team, while providing insights through data analysis to improve client digital experiences. With a focus on personal growth and a supportive work environment, this position offers a unique opportunity to influence major brands while enjoying work-life flexibility.

Benefits

Award-winning culture

Covent Garden office

Work-life flexibility

Gym membership

Bonuses

Qualifications

• 3+ years in CRO or UX optimisation, preferably agency-side.
• Experience with GA4 and testing platforms.
• Bonus: knowledge of HTML/CSS/JS.

Responsibilities

• Lead testing strategies and CRO roadmaps for multiple clients.
• Collaborate with developers, UX designers, and strategists.
• Coach and develop the CRO team.

Skills

Analytical mindset

Excellent communication

Data and experimentation

Tools

GA4

Testing platforms

Optimizely

VWO

Piano

Zephr

Job description

Conversion Rate Optimisation (CRO) Manager, Swindon, Wiltshire

Client:

In Digital

Location:

Swindon, Wiltshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

4

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

We’re In Digital – one of the UK’s Best Workplaces – and we’re looking for a CRO Manager to lead optimisation strategies for top brands.

You’ll work with clients like the Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading CRO specialists, and shaping digital journeys.

What You’ll Be Doing:

• Lead testing strategies and CRO roadmaps for multiple clients
• Design, run, and evaluate tests using tools like Optimizely, VWO, Piano, or Zephr
• Translate data into insights with GA4, Amplitude, Mixpanel, and Adobe Analytics
• Collaborate with developers, UX designers, and strategists
• Coach and develop the CRO team
• Build strong client relationships as a trusted advisor

What You’ll Bring:

• 3+ years in CRO or UX optimisation, preferably agency-side
• Experience with testing platforms and data tools (GA4 essential)
• Analytical mindset with confidence in data and experimentation
• Excellent communication skills
• Bonus: knowledge of HTML/CSS/JS (support from front-end devs available)

Why Join Us?

• Award-winning culture: Certified Great Place to Work, focusing on well-being and personal growth
• Covent Garden office: Vibrant central London space with amenities
• Big-name clients, startup spirit: Large exposure with boutique agility
• Work-life flexibility: Hybrid setup and working-from-abroad
• Growth and impact: Lead experimentation strategy and advance to leadership
• Additional benefits: bonuses, socials, gym membership, and more