Conversion Rate Optimisation (CRO) Manager

JR United Kingdom; Northampton; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital agency in Northampton is looking for a CRO Manager to spearhead optimisation strategies for renowned brands like the Financial Times. The successful candidate will manage testing roadmaps and collaborate with clients, while leading a team of specialists to achieve impactful UX outcomes. Enjoy a vibrant culture, work-life flexibility, and opportunities for growth in a hybrid work environment.

Benefits

Twice-yearly bonuses

Subsidised gym membership

Team socials

Work-life flexibility

Growth and impact in a leading role

Qualifications

• 3+ years in CRO or UX optimisation, ideally agency-side.
• Solid experience with GA4 and testing tools.
• Bonus: knowledge of HTML/CSS/JS.

Responsibilities

• Lead CRO testing strategies for multiple clients.
• Translate data into actionable insights.
• Coach and develop a growing CRO team.

Skills

Analytical mindset

Data confidence

Excellent communication

Client-handling skills

Tools

GA4

Testing platforms

Optimizely

VWO

Amplitude

Mixpanel

Adobe Analytics

Job description

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Conversion Rate Optimisation (CRO) Manager, Northampton

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Client:

In Digital

Location:

Northampton, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

We’re In Digital – one of the UK’s Best Workplaces – and we’re on the lookout for a CRO Manager to lead game-changing optimisation strategies for some of the most exciting brands in the world.

You’ll work directly with clients like the Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading a team of CRO specialists, and shaping impactful digital journeys.

What You’ll Be Doing:

• Own and lead testing strategies and CRO roadmaps for multiple clients across sectors
• Use tools like Optimizely, VWO, Piano or Zephr to design, run and evaluate A/B and multivariate tests
• Translate data into insights using GA4 (must-have), Amplitude, Mixpanel, and Adobe Analytics
• Collaborate with front-end developers, UX designers, and strategists to bring tests to life
• Coach and develop a growing CRO team, helping shape the future of In Digital’s optimisation offering
• Build strong client relationships as a trusted advisor on all things experimentation and UX

What You’ll Bring:

• 3+ years in CRO or UX optimisation, ideally agency-side
• Solid experience with testing platforms (Optimizely, VWO, etc.) and data tools (GA4 is essential)
• Analytical mindset: you’re confident with data, statistics, and experimentation principles
• Excellent communication and client-handling skills
• Bonus: knowledge of HTML/CSS/JS (but don’t worry, we’ve got front-end devs to support you)

Why Join Us?

• Award-winning culture: Certified Great Place to Work, with a focus on well-being and personal development
• Covent Garden office: Work from a vibrant central London space with a private bar, great coffee, and plenty of spots to eat
• Big-name clients, startup spirit: Get the best of both worlds – large client exposure with the agility of a boutique agency
• Work-life flexibility: Hybrid setup and working-from-abroad
• Growth and impact: Be at the forefront of experimentation strategy, with a clear path to leadership
• Twice-yearly bonuses, regular team socials, subsidised gym membership, and more