Conversion Officer

Nova Pathways; Greater London; On-site; GBP 32,000 - 43,000; Full time

Benefits offered by this job

Annual leave

Company Sick Pay

Employee Assistance Programme

Virtual GP access

Job summary

Nova Pathways is looking for a confident, organised Conversion Officer to join our team in London on a full-time basis. You will support prospective students from initial enquiry through to application and enrolment, using strong communication to hit weekly and monthly targets.

Key duties include contacting new leads, guiding applicants through degree options and the application process, performing eligibility checks, collecting documents, and maintaining CRM records to drive conversions.

Qualifications

• Experience in student recruitment, admissions or a sales-focused role.
• Excellent spoken and written English.
• Ability to work towards targets and use CRM systems.
• Professional, organised and student-focused.

Responsibilities

• Contact new leads promptly via phone, WhatsApp and email.
• Provide clear and accurate information about degree options, entry requirements and the application process.
• Follow up consistently with prospective students and guide them through each stage of the process.
• Conduct initial eligibility checks and document assessments.
• Collect and review all required student documentation.
• Support prospective students in completing applications and submitting the necessary documents.
• Complete short applications on behalf of prospective students where required.
• Maintain accurate records and update lead stages correctly within the CRM system.
• Work towards weekly and monthly application, enrolment and conversion targets.
• Identify common concerns or barriers and contribute to improving the student conversion process.
• Provide regular conversion and pipeline reports to management.

Skills

Sales experience

CRM proficiency

Communication skills

Organisational skills

English proficiency

Tools

CRM systems

Job description

Working Hours:

Monday to Friday, 9:00 am–5:00 pm

Office Address:

12th Floor, 1 Harbour Exchange Square, London E14 9GE

Bonus:

Performance-based bonus available

About the Role:

Nova Pathways is looking for a confident, organised and results-driven Conversion Officer to join our team on a full-time basis. The successful candidate will support prospective students throughout their journey, from their initial enquiry through to application and enrolment. This role requires strong communication and follow-up skills, as well as the ability to work towards individual and team targets.

Key Responsibilities:

• Contact new leads promptly via phone, WhatsApp and email.
• Provide clear and accurate information about degree options, entry requirements and the application process.
• Follow up consistently with prospective students and guide them through each stage of the process.
• Conduct initial eligibility checks and document assessments.
• Collect and review all required student documentation.
• Support prospective students in completing applications and submitting the necessary documents.
• Complete short applications on behalf of prospective students where required.
• Maintain accurate records and update lead stages correctly within the CRM system.
• Work towards weekly and monthly application, enrolment and conversion targets.
• Identify common concerns or barriers and contribute to improving the student conversion process.
• Provide regular conversion and pipeline reports to management.

Requirements:

• Previous experience in student recruitment, admissions, conversion or a similar sales-focused role.
• Excellent spoken and written English.
• Strong communication, follow-up and objection-handling skills.
• Confident working towards targets and using CRM systems.
• Professional, organised and student-focused.
• Previous experience in a similar role or a strong sales background is required.
• Annual leave (7.2 weeks)
• Company Sick Pay.
• Statutory maternity and paternity pay.
• Employee Assistance Programme (HA Wisdom Wellbeing)
• Virtual GP access (Livi)
• 'Speak Up Service' - confidential support service to report any workplace concerns
• Specialist physical and mental wellbeing support services with 24/7 confidential counselling support (Wisdom)
• Financial, legal and medical advice services provided (Wisdom)
• Life & Leadership coaching (Wisdom)
• Financial coaching (MUNNY)
• Discounts and perks, offering savings on shopping, activities and more (Bright Exchange)
• Career development and training opportunities.
• Training and self-development opportunities.