Recruitment and Conversion Specialist

Coventry University; Milton Keynes; On-site; GBP 25,000 - 32,000; Full time

Benefits offered by this job

Excellent Employers Pension

30 days Annual leave

Holiday Purchase Scheme

Life Assurance 4 x Salary

BUPA Cash Plan

CU Reward Scheme

Job summary

Coventry University Online Learning is seeking a Recruitment and Conversion Specialist in Milton Keynes. You will be the first contact for individuals interested in online degree programmes, guiding them via phone, email and social channels to enrolment.

In a fast-paced, customer-focused sales environment, you will handle outbound calls, build rapport, provide programme information, manage leads in CRM, and strive to meet daily and monthly targets while delivering excellent student experiences.

Qualifications

• Customer service or sales experience preferred.
• Full training provided.
• Enthusiastic, motivated communicator.
• Based in Milton Keynes with minimum 4 days in the office.

Responsibilities

• Making outbound calls to prospective students who have enquired about a programme.
• Building rapport and understanding everyone’s motivations and goals.
• Providing clear and accurate information about programmes, start dates, tuition fees, and application steps.
• Managing your pipeline of leads in the CRM system and following up promptly to maximise conversions.
• Meeting daily and monthly call targets while maintaining a high standard of customer experience

Skills

Customer focus

Rapport building

Active listening

Communication skills

Detail orientation

Target driven

CRM systems

Positive attitude

Resilience

Objection handling

Tools

CRM software

Job description

Coventry University is a global Education Group with a mission of Creating Better Futures. Driven by our passion and belief that through education, equity, and innovation our students, people, and communities are empowered to transform their lives and the world around them.

This role is based within Coventry University Online Learning, a sister company of Coventry University and part of the Coventry University Group.

The Role

An exciting opportunity has arisen for a Recruitment and Conversion Specialists to join our growing team in Milton Keynes.

You will be the first point of contact for individuals who have expressed an interest in studying one of our online degree programmes. Your role will involve engaging with prospective students over the phone, email, and social channels — providing friendly, informative, and supportive guidance that encourages them to take the next step toward enrolment.

This is a fast-paced, customer-focused sales environment where you will be responsible for:

• Making outbound calls to prospective students who have enquired about a programme.
• Building rapport and understanding everyone’s motivations and goals.
• Providing clear and accurate information about programmes, start dates, tuition fees, and application steps.
• Managing your pipeline of leads in the CRM system and following up promptly to maximise conversions.
• Meeting daily and monthly call targets while maintaining a high standard of customer experience

You will play a key role in helping prospective students make confident, informed decisions about their education and ensuring a seamless journey from enquiry to enrolment.

Our Successful Candidate

You are an enthusiastic and motivated communicator who enjoys speaking with people and helping them make important decisions. While experience in a sales or customer service environment is preferred, full training will be provided — making this an excellent opportunity for someone looking to start or build their career in student recruitment and higher education.

You will demonstrate:

• A strong customer focus and ability to build rapport quickly over the phone.
• Confidence in working towards daily and monthly targets.
• Excellent listening, questioning, and communication skills
• Strong attention to detail and accuracy when updating systems.
• A positive attitude, resilience, and the ability to handle objections professionally.
• Comfort using CRM systems and basic computer applications.

Previous experience in a call centre, telesales, or customer contact role would be an advantage, but the most important qualities are enthusiasm, professionalism, and a genuine interest in helping students succeed.

This role is based in Milton Keynes with a minimum of 4 days per week in the office.

The Benefits

As a staff member of Coventry University, you will have a access to a wide range of industry leading rewards and benefits which includes:

• Excellent Employers Pension Contribution
• 30 days Annual leave plus Bank Holidays
• New Holiday Purchase Scheme up to 5 additional days
• Life Assurance 4 x Salary
• BUPA Cash Plan
• CU Reward Scheme – Discounts across a range of High Street/ Online Retailers

Our Culture

As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.