Content Team Lead

UpSlide Group.; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a dynamic Content Lead to shape brand messaging and drive impactful content strategies. In this pivotal role, you will lead a talented team, ensuring that all materials resonate with target audiences and position the company as an essential tool for achieving strategic objectives. With a focus on collaboration across global teams, you will create high-quality content that engages prospects and clients alike. This is an exciting opportunity to make a significant impact in a fast-growing SaaS company that values excellence, trust, and happiness at work.

Benefits

Work-from-home budget

Wellness package

Flexible working hours

Paid parental leave

Beautiful office space

Training & professional development

Company events

Pension contributions

Health insurance options

25 days holiday plus public holidays

Qualifications

• 5+ years of B2B SaaS experience with a focus on content strategy.
• Proven track record in team management and brand messaging.
• Strong copywriting skills for various mediums.

Responsibilities

• Lead the Content team to create impactful brand messaging.
• Oversee full-funnel content strategy and PR initiatives.
• Motivate and inspire team members to achieve excellence.

Skills

B2B SaaS Experience

Team Management

Brand Strategy

Content Strategy

Copywriting

SEO Knowledge

Project Management

Communication Skills

Tools

WordPress

Google Analytics

Salesforce

Power BI

Active Campaign

Ahrefs

VWO

Job description

UpSlide is the number one productivity solution provider for financial services. Our software dramatically improves the functionality of PowerPoint, Word, Excel, and Power BI and enables users at firms like Citi, KPMG, and BNP Paribas to focus on high-value tasks rather than formatting or copy-pasting. We’re scaling up with 160+ employees across our offices in New York, London, Paris (HQ), Singapore, and Berlin.

Our values

Our values guide our approach to work and are at the heart of our recruitment process. To join our team, we look for individuals who value:

• Excellence:We think that every detail counts, and we place great importance on the quality of our deliverables.

• Trust:We are passionate, committed, and free to act with autonomy.

• Happiness at work:We enjoy looking on the bright side and we share our enthusiasm with our colleagues and clients.

The team

You will be leading our Content team comprising yourself, Zoe (Junior Content Specialist) and Tariq (Content Manager), sitting within our multidisciplinary Global Marketing team, and reporting directly to the Head of Marketing, Simone.

You’ll be based in our London office, which is one of five globally, alongside Paris, New York, Singapore and Berlin. You'll work closely with your Marketing teammates in France, New York and London, as well as our Product, Sales and Client Solutions Consultants teams worldwide.

Team goals

The Content team helps shape our brand messaging and creates impactful materials to engage prospects and clients at every stage of the funnel. You’ll get to know, inside out, the topics our clients and prospects care most about and lead the team to create high-quality, valuable content that addresses these and helps us generate, capture and convert demand.

Your responsibilities ️

Shape our Brand Strategy

• Shape our brand messaging, ensuring it resonates with our key ICP and personas and positions UpSlide as a ‘must have’ tool to reach their strategic objectives

• Be the owner of our editorial charter (with our Design Director) ensuring consistency and excellence across all materials

• Lead our full-funnel content strategy with a focus on thought leadership, ensuring we create impactful, valuable, and relevant content (e.g. blogs, reports, webinars, etc.) that generates awareness of UpSlide and the key challenges we address

• Drive our PR strategy forward - own the relationship with our agency, ensure we are receiving regular, relevant, and quality coverage

• Oversee our social media and employee advocacy, strategies (led by the Content Manager) and ensure it evolves along with our wider business goals

• Be part of our AI squad to help shape our AI positioning and launch this internally and externally

Support Wider GTM Strategy with High-quality Content

• Collaborate with our PMs/PMMs to ensure we launch new features effectively

• Collaborate with our Growth Marketing team (and potentially a PPC agency) to ensure we are delivering impactful messages to prospects at each stage of the funnel

• Work with our SalesOps team and PMMs to ensure our brand is communicated effectively across the business, particularly by Sales teams

• Act as project manager for large campaigns and global initiatives, coordinating marketing, sales and product teams to ensure effective delivery

Leadership & Management

• Motivate and inspire your team on a day-to-day level, providing them with regular feedback and coaching to empower them to deliver excellent results

• Maintain and improve content processes and tools to ensure your team is working as efficiently as possible

• Take care of the long-term personal development of your team, help them develop their hard and soft skills, and progress well within the team

• Manage freelancers to help drive scale (e.g. SEO writers)

Tools you will use

• WordPress / Elementor

• Google Analytics, Ahrefs

• VWO

• Active Campaign

• Salesforce / Power BI

Your goals

• Increase our brand awareness, particularly in the US market

• Help us reshape our messaging to help convince our ICP and key personas we are a ‘must-have’

You are a great fit if you have:

• Have at least 5 years of experience in B2B SaaS

• Have at least 2 years of experience being an inspiring and supportive manager

• Are a native-level English speaker (and writer)

• Have excellent communication skills (in all forms)

• Have strong brand and content strategy experience; able to devise and execute your ideas effectively and set appropriate KPIs

• Possess exceptional copywriting and editing skills, with experience writing for a variety of mediums and personas

• Demonstrate good all-round knowledge of SEO, social media and events strategy (esp. Employee Advocacy) and how this fits in with the wider brand strategy

• Uphold high standards, with impeccable attention to detail

• Show impeccable project management skills (including time management and prioritization)

• Are comfortable collaborating closely with senior colleagues including Heads of Sales and C-suite

• Have a strong eye for design

• Have a passion for brand and content strategy; you keep up to date with the latest trends and innovations in the sector

We’d love it if:

• You have a strong understanding of the finance sector (in particular Investment Banking, Financial Advisory, or Asset Management)

• You have marketed to US audiences and are aware of how this differs from marketing to EU audiences

• You have a background, or at least a strong understanding of, Generative AI

• Have experience using G2 and user-generated content (e.g. forums) in your strategy

If you don’t tick all the boxes but you think you’d be a great fit, please apply and tell us why.

Recruitment process

• First interview with Andrea, Talent Acquisition Specialist [45’ video or call]

• Task evaluated by our Marketing team [20']

• A video interview with Tariq, Content Manager [45']

• An in-person case study review with Simone, Head of Marketing [1h]

• Final interview with our Julien, CEO, to establish if there is a good match with our values [30’]

We'll conduct a reference check to learn how to help you thrive!

On average our process lasts 3 weeks.

What we offer

Make a real difference and be at the very centre of a self-funded and growing SaaS company (doubling every two years for the past 10 years)!

International environment:Start-up with five offices (Paris, London, Berlin, New York, Singapore) and users in more than 60 countries

Hybrid work:2-3 days/week hybrid work policy

Work-from-home budget: €500 WFH equipment budget

Training & professional development:Collaboration with our sister company, IPH, who provides UpSliders with training on key soft skills and management

️Wellness package:£45 per month for physical and mental wellness activities

Flexi-work: Flexible working hours

Parental leave:Paid parental leave for the birthing/non-birthing parent and help for parents of children under seven

• Birthing parent: 14 weeks of fully paid leave

• Non-birthing parent: 4 weeks of fully paid leave

• Additional benefits: flexible return to work options, and additional 5 days fully paid

• 4 days fully paid leave for sick children up to 6 years old or up to €1,800 for childcare reimbursement

Beautiful office:An inspiring eighth-floor corner office near Liverpool Street with beautiful common areas and meeting rooms, a balcony with a view, bike storage and showers, tea/coffee, etc.

Holidays:25 days plus public holidays & a half-day of additional holiday per year of full service (up to 5 additional days)

Company events:Office socials and international company events (e.g. annual company seminar, team seminar, and sustainability actions taken throughout the year)

Compensation:Competitive package

Pension: Pension contributions (with matched contributions up to 5% after one year)

???? Health insurance: Opportunity to opt into a health insurance plan (Vitality)

More about UpSlide

• On top of exciting business challenges in a fast-growing market, you will find a friendly, caring, and challenging culture

• You will be met with opportunities to acquire new skills, learn from others in a multicultural environment, and grow as a person

• UpSlide employees have committed to making a positive impact on the world. We obtained B Corp certification in 2022 with strong commitments toward our employees, community, clients, suppliers, and the environment. UpSlide is now 30% owned by employees
  More info here: upslide.net/en/from-a-to-b-corp-our-mission-for-positive-impact/

• UpSlide was ranked #1 best place to work in 2019 and #1 best place to work in 2020 in the category “best company for remote work”
  More info here: upslide.net/en/happiness-at-work-recipe/

As a B Corp-certified company, we have strong commitments toward our employees, community, clients, suppliers, and the environment. We strive to create an environment where everyone feels welcome. This commitment to diversity and inclusion is applied in our recruitment process and your employee experience once you’ve joined UpSlide