Content Strategy & Owned Channels Lead

Co-op Group; Manchester; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Annual bonus

Pension contributions

Onsite gym discount

Product discounts

Cycle-to-work

Virtual healthcare

Training & development

Inclusive culture

Job summary

Co-op Group in Manchester is seeking a Content Strategy & Owned Channels Planning Manager on a 12-month secondment. The role focuses on shaping content and channel strategies across web, app and social to engage customers and support business priorities.

You will translate customer needs and performance insights into clear content plans, oversee governance across owned channels, and work with stakeholders and agencies to deliver activity on time and within budget.

Qualifications

• Experience developing content, channel or digital marketing strategies.
• Strong stakeholder management across a large organisation.
• Experience managing web, app and social channels.
• Ability to analyse data and customer insights.
• Strong planning and organisational skills.

Responsibilities

• Develop content and channel strategies across web, app and social.
• Work with stakeholders to understand priorities and build content plans.
• Own and oversee planning and governance of content across owned channels.
• Manage content across coop.co.uk and Discover tab of the Co-op app.
• Use insights to optimise content and improve results.
• Work with agencies to deliver activity on time, to brief and within budget.
• Monitor channel performance and apply learnings to improve effectiveness.
• Create briefs, recommendations and updates for colleagues and senior stakeholders.
• Meet the minimum criteria for accessibility and inclusion.

Skills

Content strategy development

Stakeholder management

Digital channels management

Data analysis & insights

Briefing & content planning

Project management

Job description

Co-op Group in Manchester is seeking a Content Strategy & Owned Channels Planning Manager on a 12-month secondment. The role focuses on shaping content and channel strategies across web, app and social to engage customers and support business priorities.

You will translate customer needs and performance insights into clear content plans, oversee governance across owned channels, and work with stakeholders and agencies to deliver activity on time and within budget.