Content Strategy & Owned Channels Planning Manager

Co-op Group; Manchester; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Annual bonus

Pension contributions

Onsite gym discount

Product discounts

Cycle-to-work

Virtual healthcare

Training & development

Inclusive culture

Job summary

Co-op Group in Manchester is seeking a Content Strategy & Owned Channels Planning Manager on a 12-month secondment. The role focuses on shaping content and channel strategies across web, app and social to engage customers and support business priorities.

You will translate customer needs and performance insights into clear content plans, oversee governance across owned channels, and work with stakeholders and agencies to deliver activity on time and within budget.

Qualifications

• Experience developing content, channel or digital marketing strategies.
• Strong stakeholder management across a large organisation.
• Experience managing web, app and social channels.
• Ability to analyse data and customer insights.
• Strong planning and organisational skills.

Responsibilities

• Develop content and channel strategies across web, app and social.
• Work with stakeholders to understand priorities and build content plans.
• Own and oversee planning and governance of content across owned channels.
• Manage content across coop.co.uk and Discover tab of the Co-op app.
• Use insights to optimise content and improve results.
• Work with agencies to deliver activity on time, to brief and within budget.
• Monitor channel performance and apply learnings to improve effectiveness.
• Create briefs, recommendations and updates for colleagues and senior stakeholders.
• Meet the minimum criteria for accessibility and inclusion.

Skills

Content strategy development

Stakeholder management

Digital channels management

Data analysis & insights

Briefing & content planning

Project management

Job description

Content Strategy & Owned Channels Planning Manager

Employer:

Co-op Group

Location:

Pay:

£50,000 to £61,000 per year, plus excellent benefits

Contract Type:

Temporary

Hours:

Full time

Disability Confident:

No

Closing Date:

18/11/2026

About this job

Content Strategy and Owned Channel Planning Manager £50,000 - £61,000 plus excellent benefits (Work Level 5) 12-month secondment Manchester city centre

• in this role you'll work in a hybrid way splitting your time between home and the office two days per week, including every Wednesday (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy) We're looking for a Content Strategy and Owned Channel Planning Manager to join our Marketing team and help us shape and deliver engaging content across Co-op's owned digital channels.

In this role, you'll develop content and channel strategies across web, app and social, helping ensure the right content reaches the right audience at the right time.

Working with teams across the business, you'll translate customer needs, business priorities and performance insights into clear content plans that drive engagement and support our wider goals.

Why this role matters This is an exciting opportunity to influence how millions of customers experience Co-op across our digital channels.

You’ll play a key role in shaping content strategies that support everything from everyday customer needs to major business priorities.

It’s a varied and highly visible role where you’ll combine creativity, insight and strategic thinking to improve content performance, influence decision-making and help ensure our channels continue to deliver value for both customers and the business.

What you’ll do

• Develop content and channel strategies across web, app and social channels
• Work with stakeholders across the business to understand priorities, shape objectives and build effective content plans
• Own and oversee the planning and governance of content across our owned digital channels
• Manage content across coop.co.uk and the Discover tab of the Co-op app
• Use customer, channel and performance insights to optimise content and improve result
• Work with agency partners to ensure activity is delivered on time, to brief and within budget
• Monitor channel and content performance, applying learnings to continuously improve effectiveness
• Create clear briefs, recommendations and updates for colleagues and senior stakeholders
• What you’ll bring We're committed to making our roles as accessible as possible, so we only ask for the minimum criteria.

To thrive here, you’ll need to bring:

• Experience developing content, channel or digital marketing strategies
• Strong stakeholder management skills, with the ability to influence, challenge and build relationships across a large organisation
• Experience managing digital channels such as web, app and social, with a good understanding of how content performs across different platforms
• The ability to analyse data, customer insight and performance trends, turning them into clear actions and recommendations
• Experience creating effective briefs and translating ideas into structured content plans
• Strong planning and organisational skills, with the ability to manage multiple priorities and work through ambiguity
• Experience working with agencies or external partners to deliver content and marketing activity

Why Co-op?

At Co-op, we’re owned by our members.

And because we’re owned by you, we can do right by you.

So when you join us, you’re not just taking a job, you’re joining a movement.

We’re an organisation that puts people and communities first, and we’re powered by purpose.

We want this to be a place where you can thrive, so you’ll also receive:

• An annual bonus (based on personal and business performance) - 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Access to a subsidised onsite gym (at our Manchester HQ) - 30% discount on Co-op products and 10% off other brands
• Stream
• early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice - 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme A place you’ll belong We’re building diverse and inclusive teams that reflect the communities we serve.

We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.

We’re proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job.

If you need any adjustments during the recruitment process, we’ll support you.

Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion Please note that we may close applications for this role early.

As part of your application, you’ll need to complete an online assessment.

This assessment typically takes up to 50 minutes.

If you’re a current Co-op colleague, this does not need to be completed.

Jobs are provided by the Find a Job Service from the Department for Work and Pensions (DWP).