Content Strategy & Owned Channels Planning Manager

Co-Op Company; Manchester; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Annual bonus

28 days holiday (32 with service)

Pension with up to 10% employer

Private healthcare

Onsite gym access (Manchester HQ)

30% discount on Co-op products

Stream – early access to pay

Virtual healthcare including GP

24/7 colleague support

Training and career progression

Cycle-to-work scheme

Job summary

Co-op in Manchester is seeking a Content Strategy and Owned Channel Planning Manager to shape content across web, app and social. You’ll translate customer needs and business priorities into clear content plans that engage audiences and support goals.

You’ll partner with teams across the business to deliver strategies, governance and performance-driven content, with hybrid working and a 12-month fixed-term contract in a high-visibility role.

Qualifications

• Experience developing content, channel or digital marketing strategies.
• Strong stakeholder management skills, with ability to influence across a large organisation.
• Experience managing digital channels (web, app, social) and understanding content performance.
• Ability to analyse data, customer insight and performance trends into actions and recommendations.
• Experience creating effective briefs and translating ideas into structured content plans.
• Strong planning and organisational skills; able to manage multiple priorities.
• Experience working with agencies or external partners to deliver content and marketing activity.

Responsibilities

• Develop content and channel strategies across web, app and social channels.
• Collaborate with stakeholders to understand priorities and build content plans.
• Own and oversee planning and governance of content across owned digital channels.
• Manage content across coop.co.uk and the Discover tab of the Co-op app.
• Use insights to optimise content and improve results.
• Work with agencies to ensure activity is delivered on time and to brief.
• Monitor content performance and apply learnings to improve effectiveness.
• Create briefs, recommendations and updates for colleagues and senior stakeholders.

Skills

Content strategy

Stakeholder management

Digital channels

Data analysis

Brief creation

Planning & organising

Agency management

Job description

Content Strategy and Owned Channel Planning Manager

£50,000 - £61,000 plus excellent benefits (Work Level 5)
12-month fixed-term contract
Manchester city centre - in this role you’ll work in a hybrid way splitting your time between home and the office two days per week, including every Wednesday (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy)

We're looking for a Content Strategy and Owned Channel Planning Manager to join our Marketing team and help us shape and deliver engaging content across Co-op's owned digital channels. In this role, you'll develop content and channel strategies across web, app and social, helping ensure the right content reaches the right audience at the right time. Working with teams across the business, you'll translate customer needs, business priorities and performance insights into clear content plans that drive engagement and support our wider goals.

Why this role matters

This is an exciting opportunity to influence how millions of customers experience Co-op across our digital channels. You'll play a key role in shaping content strategies that support everything from everyday customer needs to major business priorities. It's a varied and highly visible role where you'll combine creativity, insight and strategic thinking to improve content performance, influence decision-making and help ensure our channels continue to deliver value for both customers and the business.

What you’ll do

• Develop content and channel strategies across web, app and social channels
• Work with stakeholders across the business to understand priorities, shape objectives and build effective content plans
• Own and oversee the planning and governance of content across our owned digital channels
• Manage content across coop.co.uk and the Discover tab of the Co-op app
• Use customer, channel and performance insights to optimise content and improve result
• Work with agency partners to ensure activity is delivered on time, to brief and within budget
• Monitor channel and content performance, applying learnings to continuously improve effectiveness
• Create clear briefs, recommendations and updates for colleagues and senior stakeholders

What you’ll bring

We’re committed to making our roles as accessible as possible, so we only ask for the minimum criteria. To thrive here, you’ll need to bring:

• Experience developing content, channel or digital marketing strategies
• Strong stakeholder management skills, with the ability to influence, challenge and build relationships across a large organisation
• Experience managing digital channels such as web, app and social, with a good understanding of how content performs across different platforms
• The ability to analyse data, customer insight and performance trends, turning them into clear actions and recommendations
• Experience creating effective briefs and translating ideas into structured content plans
• Strong planning and organisational skills, with the ability to manage multiple priorities and work through ambiguity
• Experience working with agencies or external partners to deliver content and marketing activity

Why Co-op?

At Co-op, we’re owned by our members. And because we’re owned by you, we can do right by you. So when you join us, you’re not just taking a job, you’re joining a movement. We’re an organisation that puts people and communities first, and we’re powered by purpose. We want this to be a place where you can thrive, so you’ll also receive:

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Private healthcare
• Access to a subsidised onsite gym (at our Manchester HQ)
• 30% discount on Co-op products and 10% off other brands
• Stream – early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme

A place you’ll belong

We’re building diverse and inclusive teams that reflect the communities we serve. We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.

We’re proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job. If you need any adjustments during the recruitment process, we’ll support you.

Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion

Please note that we may close applications for this role early.

As part of your application, you'll need to complete an online assessment. This assessment typically takes up to 50 minutes. If you're a current Co-op colleague, this does not need to be completed.