Content Strategy & Owned Channels Lead

Co-Op Company; Manchester; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Annual bonus

28 days holiday (32 with service)

Pension with up to 10% employer

Private healthcare

Onsite gym access (Manchester HQ)

30% discount on Co-op products

Stream – early access to pay

Virtual healthcare including GP

24/7 colleague support

Training and career progression

Cycle-to-work scheme

Job summary

Co-op in Manchester is seeking a Content Strategy and Owned Channel Planning Manager to shape content across web, app and social. You’ll translate customer needs and business priorities into clear content plans that engage audiences and support goals.

You’ll partner with teams across the business to deliver strategies, governance and performance-driven content, with hybrid working and a 12-month fixed-term contract in a high-visibility role.

Qualifications

• Experience developing content, channel or digital marketing strategies.
• Strong stakeholder management skills, with ability to influence across a large organisation.
• Experience managing digital channels (web, app, social) and understanding content performance.
• Ability to analyse data, customer insight and performance trends into actions and recommendations.
• Experience creating effective briefs and translating ideas into structured content plans.
• Strong planning and organisational skills; able to manage multiple priorities.
• Experience working with agencies or external partners to deliver content and marketing activity.

Responsibilities

• Develop content and channel strategies across web, app and social channels.
• Collaborate with stakeholders to understand priorities and build content plans.
• Own and oversee planning and governance of content across owned digital channels.
• Manage content across coop.co.uk and the Discover tab of the Co-op app.
• Use insights to optimise content and improve results.
• Work with agencies to ensure activity is delivered on time and to brief.
• Monitor content performance and apply learnings to improve effectiveness.
• Create briefs, recommendations and updates for colleagues and senior stakeholders.

Skills

Content strategy

Stakeholder management

Digital channels

Data analysis

Brief creation

Planning & organising

Agency management

Job description

Co-op in Manchester is seeking a Content Strategy and Owned Channel Planning Manager to shape content across web, app and social. You’ll translate customer needs and business priorities into clear content plans that engage audiences and support goals.

You’ll partner with teams across the business to deliver strategies, governance and performance-driven content, with hybrid working and a 12-month fixed-term contract in a high-visibility role.