Content Strategist, SEO - 12 month FTC

ENGINEERINGUK; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player in travel technology is seeking a Content Strategist with a strong SEO background. In this role, you will shape and support strategic content creation across various platforms, ensuring high-quality, impactful content that enhances user experience. You'll collaborate with diverse teams and leverage data-driven insights to optimize content strategies. Join a vibrant community that values innovation and inclusivity, and be part of a mission to transform the travel experience for users worldwide. This is a fantastic opportunity to grow your career in a dynamic and supportive environment.

Benefits

Flexible Work Model

Generous Time-Off

Parental Leave

Career Development Resources

Exciting Travel Perks

Qualifications

• 2 years experience in SEO or digital content management.
• Excellent communicator with a keen eye for detail.
• Experience with Large Language Models/GenAI is a plus.

Responsibilities

• Supervise content creation and publish optimized content.
• Conduct SEO audits and implement improvements.
• Collaborate with teams to develop smart content solutions.

Skills

SEO

Digital Content Management

Content Strategy

Keyword Research

Communication

Project Management

Education

Degree in Communications

Degree in Journalism

Degree in Marketing

Tools

Content Management Systems

SEO Tools

Job description

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View more categories View less categories Sector Travel and Tourism Contract Type Fixed term Hours Full Time

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us.

Content Strategist, SEO - 12 month FTC

Introduction to team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we`ve built in functional expertise.

You'll collaborate across several fields (SEO, UX, Product, Engineering, Data Science, Localization and more) to coordinate the creation of useful and cohesive landing page content for brands such as Expedia, Vrbo, and Hotels.com.

You'll define content that helps travelers get the right information and make decisions, as well as content that is successful in a search engine environment. As a strategist, while using your data-led research and innovative thinking, you'll be shaping and supporting strategic content creation end to end, from the ideation and research stage, to reviewing it live on page. You`ll be coordinating directly with partners for content through various solutions, such as programmatic content, Large language models and Handwritten content. You`ll work across a wide variety of landing pages and product experiences for Expedia Group brands globally. You'll also play an integral role in our SEO content strategy to create impactful content through editorial practices, smart solutions, savvy SEO knowledge and forward-thinking approaches.

In this role, you will:

• Supervise content creation by drafting content briefs, coordinate with partners and publish engaging and optimized content.

• Adopt and Create content guidelines, participate in feedback loops and editing of content, to shape high-quality and impactful content products.

• Support content quality governance and SEO impact of high priority and time sensitive content initiatives, including GenAI generated content, and its' distribution.

• Perform SEO and content research, including competitor analysis, keyword research, gap analysis and content ideation to present opportunities for growth.

• Support the team's data-driven framework, coordinate testing and analyzing performance to inform decisions.

• Collaborate with the content team and the wider SEO team to develop and roll out smart content solutions in line with our comprehensive SEO strategies.

• Conduct regular SEO audits to identify opportunities for improvement and implement necessary changes.

• Efficient communication with teams inside and outside of SEO on shared goals.

• Stay updated on industry trends, search engine algorithms, and best practices to inform content strategies.

• Share ideas and feedback to improve processes, strategies and execution.

Experience and qualifications:

• 2 years experience in SEO, digital content management or content strategy

• A good understanding of the principles behind organic search optimization

• Experience in authoring or editing content for landing pages with a phenomenal eye for detail

• Excellent communicator

• Experience performing keyword research using SEO tools

• Experience working with Content Management Systems

• Outstanding organizational and project management abilities

• Preferable to have a good understanding of writing for global users

• Interest in SEO and landing page content strategy; you aren`t looking for a copywriting role

• Experience and/or interest working with Large Language Models/GenAI

• Degree or equivalent experience in a relevant field (Communications, Journalism, Marketing, etc)

• A passion for content, new technology and digital trends

#LI-MF2

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expediareg;, Hotels.comreg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group`s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you`re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Company

Who we are

We are travelers and technologists. We work across time zones, hemispheres, cultures, and languages. We thrive on breaking things down and building them back up again until they're even better.

We know travel can be hard. But we also know it's worth it every time. And because we believe travel is a force for good, we take our roles seriously. We're here to build great products and create connections that truly bring good into the world.

Accommodations and adjustments

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions.

If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form.

We're a diverse company, that feels like a community

When you join Expedia Group you become part of a global network of passionate travelers and technologists. Everyone is welcome here, and we take purposeful steps to create and nurture a diverse, open culture.

We find meaning in the work we do: together, we can broaden horizons, strengthen connections, and bridge divides.

We’re a truly global company, with offices on almost every continent. Our hybrid working policy empowers our employees to enjoy the benefits of remote working while staying connected to their colleagues.

No matter where you are – or where you dream of being – we’ve got opportunities for you to explore.

Our industry-leading benefits package enables you to create a fulfilling career while staying healthy, happy, and well.

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