Content Strategist

Hogarth; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking an AI Content Manager to lead the development of innovative AI-driven content strategies. This role focuses on optimizing content across digital platforms while ensuring brand consistency and quality standards. Collaborating with cross-functional teams, the successful candidate will analyze performance metrics and leverage AI tools to enhance content production. With a commitment to diversity and inclusion, this dynamic firm fosters a culture of creativity and collaboration, making it an exciting place for professionals eager to make a significant impact in the evolving content landscape.

Benefits

Flexible Working Hours

Professional Development Opportunities

Health and Wellness Programs

Diversity and Inclusion Initiatives

Qualifications

• Proven experience in content strategy and consulting.
• Deep understanding of generative AI and digital trends.

Responsibilities

• Develop AI-powered content strategies for transformation.
• Monitor ethical considerations in AI content development.

Skills

Content Strategy

Generative AI

Stakeholder Management

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Experience in Advertising or Production Agency

Tools

AI Content Tools

Analytics Platforms

Job description

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez, and Dyson. With extensive experience across various sectors, Hogarth offers the ability to deliver relevant, engaging, and measurable content across all channels and media—both established and emerging. The proliferation of channels, the need for speed, and the drive for mass personalization mean brands require diverse solutions. Our global team of over 7,500 craft and technology experts combines creative, production, and innovation skills to help clients navigate today’s dynamic content landscape.

WPP is the creative transformation company, leveraging creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of over 100,000 talented individuals dedicated to delivering extraordinary work for our clients. We operate in more than 100 countries, with headquarters in New York, London, and Singapore. WPP is a world leader in marketing services, with capabilities in AI, data, and technology, along with a global presence and unmatched creative talent. Our clients include many Fortune Global 500 companies. Our success relies on our people, and we are committed to fostering a culture of creativity, belonging, and continuous learning, attracting and developing top talent, and providing growth opportunities.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid work model, with teams in the office around four days a week. If you need accommodations or flexibility, please discuss this with the hiring team during the interview process.

Department Summary

The Marketing Transformation Team is a strategic group specializing in strategy & consulting, marketing technology, and content strategy. We lead in AI-enabled solutions, working closely with clients to enable content creation and delivery at scale.

What does an AI Content Manager do at Hogarth?

The AI Content Manager focuses on developing and executing AI content strategies aligned with Hogarth’s AI-driven approach. They craft content plans, analyze audiences, and optimize content across digital platforms.

This is not a creative role but requires a deep understanding of content creation, channel best practices, and digital trends. The Content Strategist collaborates with cross-functional teams to ensure content aligns with business goals and resonates with audiences. They analyze performance metrics, identify improvement opportunities, and make data-driven recommendations.

The role also involves maintaining brand consistency, developing content guidelines, ensuring quality standards, streamlining workflows, leveraging AI tools for optimization, and growing Hogarth’s content capabilities.

Responsibilities

1. Develop AI-powered content strategies to transform content creation approaches.
2. Identify emerging generative AI trends affecting content production and distribution.
3. Integrate advanced AI content solutions across organizational workflows.
4. Establish guidelines for ethical and effective AI content generation.
5. Implement quality assurance for AI-generated content.
6. Provide training on generative AI tools and techniques.
7. Recommend innovative AI platforms to streamline content production.
8. Design metrics to track AI’s impact on content performance.
9. Monitor ethical considerations and biases in AI content development.

Reporting lines and key stakeholders

This role reports to the Head of Content Consulting. You will collaborate with Business Consulting, Martech, and Production teams. The Head of Content Consulting reports to the Global Head of Marketing Transformation, overseeing AI-driven production capabilities and innovations.

Requirements

1. Experience at a similar advertising or production agency.
2. Familiarity with generative AI and digital content trends.
3. Innovative mindset to solve existing problems.
4. Proven content strategy experience in consulting or agency settings.
5. Expertise in creative strategy and omni-channel content planning.
6. Ability to adapt strategies for diverse markets and audiences.
7. Skills in analyzing metrics for strategic improvements.
8. Strong communication and stakeholder management skills.
9. Experience working effectively with cross-functional teams.
10. Project management and task prioritization skills.
11. Ability to mentor junior team members collaboratively.

Diversity and Inclusion

Hogarth is committed to diversity and inclusion, fostering an environment that encourages different perspectives, making Hogarth a better company and a place where everyone feels connected, valued, and has opportunities to grow.

Hogarth Values

• Heart and Soul: We love what we do, bringing energy and pushing boundaries.
• Hands-on: We take initiative, are pragmatic, and aim for high standards.
• Honest: We operate with integrity and transparency.
• Happy family: We enjoy working together, supporting each other across cultures.
• Hungry: We are curious, continuously challenging ourselves and seeking growth opportunities.

WPP is an equal opportunity employer, committed to a culture of respect and inclusion. We process personal data under GDPR, and by submitting your application, you agree to our Privacy Statement.