Content, Social Media & Marketing Lead

Plum Play; Lincoln; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Family-run culture

Clear progression path

Job summary

Plum Play, the active play specialist behind trampolines, swings and climbing frames, is growing its ecommerce and marketing team. This pivotal role owns content and marketing strategy for Plum across the UK and Australia, and Globber in the UK, spanning B2B, B2C and retail channels.

You’ll partner with the Ecommerce Manager to turn content and campaigns into measurable revenue. The role demands 5+ years in marketing with hands-on content, social selling, and CRM experience, plus a commercial

Qualifications

• 5+ years in marketing with ownership of content and strategy
• Ecommerce content and marketing experience, ideally B2C with retail exposure
• Strong hands-on social selling experience including TikTok Shop and UGC
• Proven social media leadership, especially Instagram, with audience growth
• Commercial mindset: link content and ads to revenue, not just metrics
• Experience with email/CRM platforms such as Klaviyo
• Creative instincts; comfortable using AI tools and external support

Responsibilities

• Own Plum content and marketing strategy for UK, Australia, and Globber in the UK across B2B, B2C and retail channels
• Lead content, social and marketing for Globber, building a clear brand voice
• Maintain consistent brand voice across website, email, paid ads, blog and social content
• Grow presence across social selling channels (TikTok Shop, Instagram, creator programmes) as a revenue channel
• Lead Instagram and social strategy to grow engaged audiences and convert to customers
• Source and brief UGC creators and affiliates to drive sales
• Oversee email marketing and CRM in Klaviyo with the Ecommerce Manager
• Collaborate with ecommerce and sales to translate content and ads into revenue
• Support retail marketing and adapt tone/content for retail audiences
• Head marketing for Australia with local content and campaigns
• Use AI tools and external creative support to scale output
• Build a small marketing team as the function grows
• Stay updated on platform trends and marketing best practices
• Report to Ecommerce Manager on strategy and revenue impact

Skills

Content strategy

Social media strategy

TikTok Shop

UGC content

Klaviyo

AI tools

Tools

Klaviyo

AI tools

Job description

Fancy joining a growing team that gets to say their job is making childhood more fun? Plum Play is the active play specialist behind the trampolines, swings and climbing frames in gardens across more than 40 countries. We also look after Globber, the scooter, balance bike and trike brand for kids. We're a family owned business at heart, founded in Lincoln back in 1988 and still going strong, which means real autonomy, real trust, and a team that knows each other by name rather than employee number.

We're growing fast, and we're building on a strong ecommerce and marketing team to match. This role sits right at the centre of that, joining forces with our Ecommerce Manager to turn Plum and Globber's content and social presence into a genuine revenue engine.

About the role

This is a coordinating and hands on, revenue focused role owning content and marketing strategy for Plum across the UK and Australia, and for Globber in the UK, across our B2B, B2C and retail channels. Reporting directly to the Ecommerce Manager, you'll work closely together to turn content, brand storytelling and marketing activity, from social and paid ads to email and beyond, into measurable revenue for the business.

Social media, including TikTok Shop, Instagram and social selling more broadly, affiliate and UGC, is a core part of the mix, but this role is bigger than social alone: you'll own the overall content and marketing engine, shaping how Plum and Globber show up everywhere our customers and retail partners find us.

There's real scope to build out this function further as the role and results grow, supported by AI tools and external creative or marketing consultants where useful. This is very much an in person role, based at our Lincoln office full time.

This is a genuine progression role. We're looking for someone with a solid marketing foundation who's ready to step up and own this end to end, with a clear path to grow into a more senior, manager level position as the role, the results and your experience develop.

Key responsibilities

• Own the content and marketing strategy for Plum across the UK and Australia, and for Globber in the UK, working closely alongside the Ecommerce Manager to align activity with trading priorities and campaigns
• Own content, social and marketing for the Globber brand, building a clear brand voice and helping new customers find the right product for their child
• Develop and maintain a strong, consistent brand voice and creative identity across website, email, paid ads, blog and social content
• Own and grow our presence across social selling channels, including TikTok Shop, TikTok affiliate and creator programmes, Instagram and wider social commerce, as a direct revenue channel across UK and Australia
• Lead Instagram and wider social strategy and content, growing engaged audiences and converting them into customers in both markets
• Source, brief and manage UGC creators and affiliates, building a pipeline of authentic content that drives sales
• Oversee email marketing and CRM through Klaviyo, working alongside the Ecommerce Manager on campaign performance
• Partner closely with the ecommerce and sales teams to turn content, adverts and email marketing into measurable revenue
• Support retail marketing efforts, including channel strategy across dropship and retail partners, adapting tone, content and channel strategy for retail audiences
• Head up marketing strategy for our Australia business, working with the Australia team on local content and campaigns
• Use AI tools and external creative or marketing support where it helps you move faster and punch above the size of the team
• Build the case for and, over time, build out a small marketing team as the role and results grow
• Stay on top of platform trends, algorithm changes and wider marketing best practice to keep Plum and Globber ahead of the curve

Report directly to the Ecommerce Manager on strategy, performance and revenue impact

What you'll need

• Minimum 5 years' experience in a marketing role, with real ownership of content and marketing strategy and results
• Proven experience running content and marketing strategy in an ecommerce environment, ideally B2C with some retail exposure
• Deep, hands on experience across social selling, including TikTok Shop, TikTok affiliate programmes, Instagram and UGC or creator content
• Strong social media experience, particularly Instagram, from content strategy through to community growth
• A commercial mindset: genuinely understands how content, adverts and marketing channels translate into sales, and comfortable being measured on revenue and growth, not just likes and follows
• Working knowledge of Klaviyo or similar email and CRM platforms
• Good creative instincts, and comfortable using AI tools and external support to scale creative output without needing an in house design team from day one
• Experience working with creators, affiliates or influencers to build authentic content pipelines
• Confidence adapting brand voice and content across different channels, audiences and markets (UK and Australia, consumer and retail)
• Flexibility to take the occasional early morning or late evening call to work with the Australia team across the time difference
• Based in Lincoln, working from our office full time, this isn't a hybrid or remote role

What we offer

• Family run culture with genuine autonomy and room to shape a growing team
• A genuine progression path, clear scope to grow into a more senior, manager level role as you build out this function