Content & Growth Marketing Lead

Plum Play; Lincoln; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Family-run culture

Clear progression path

Job summary

Plum Play, the active play specialist behind trampolines, swings and climbing frames, is growing its ecommerce and marketing team. This pivotal role owns content and marketing strategy for Plum across the UK and Australia, and Globber in the UK, spanning B2B, B2C and retail channels.

You’ll partner with the Ecommerce Manager to turn content and campaigns into measurable revenue. The role demands 5+ years in marketing with hands-on content, social selling, and CRM experience, plus a commercial

Qualifications

• 5+ years in marketing with ownership of content and strategy
• Ecommerce content and marketing experience, ideally B2C with retail exposure
• Strong hands-on social selling experience including TikTok Shop and UGC
• Proven social media leadership, especially Instagram, with audience growth
• Commercial mindset: link content and ads to revenue, not just metrics
• Experience with email/CRM platforms such as Klaviyo
• Creative instincts; comfortable using AI tools and external support

Responsibilities

• Own Plum content and marketing strategy for UK, Australia, and Globber in the UK across B2B, B2C and retail channels
• Lead content, social and marketing for Globber, building a clear brand voice
• Maintain consistent brand voice across website, email, paid ads, blog and social content
• Grow presence across social selling channels (TikTok Shop, Instagram, creator programmes) as a revenue channel
• Lead Instagram and social strategy to grow engaged audiences and convert to customers
• Source and brief UGC creators and affiliates to drive sales
• Oversee email marketing and CRM in Klaviyo with the Ecommerce Manager
• Collaborate with ecommerce and sales to translate content and ads into revenue
• Support retail marketing and adapt tone/content for retail audiences
• Head marketing for Australia with local content and campaigns
• Use AI tools and external creative support to scale output
• Build a small marketing team as the function grows
• Stay updated on platform trends and marketing best practices
• Report to Ecommerce Manager on strategy and revenue impact

Skills

Content strategy

Social media strategy

TikTok Shop

UGC content

Klaviyo

AI tools

Tools

Klaviyo

AI tools

Job description

Plum Play, the active play specialist behind trampolines, swings and climbing frames, is growing its ecommerce and marketing team. This pivotal role owns content and marketing strategy for Plum across the UK and Australia, and Globber in the UK, spanning B2B, B2C and retail channels.

You’ll partner with the Ecommerce Manager to turn content and campaigns into measurable revenue. The role demands 5+ years in marketing with hands-on content, social selling, and CRM experience, plus a commercial