Content & social creative beauty London M/F

Approach People; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Approach People Recruitment represents a leading beauty and luxury brand seeking a Content & Social Creative in London. You will shape digital storytelling and social campaigns across Instagram, TikTok, YouTube, ensuring the brand's voice stays premium and consistent.

You will develop innovative formats, collaborate with marketing and e-commerce teams, and guide production with photographers, editors and agencies to deliver engaging, on-brand content.

Qualifications

• Degree in Marketing, Communications, Digital Media or related field.
• Proven experience creating social and digital content in beauty, luxury, fashion or lifestyle.
• Strong understanding of social media trends and consumer behaviours.
• Ability to translate brand stories into engaging content.
• Excellent visual sense and knowledge of beauty culture.

Responsibilities

• Develop the creative content strategy across social platforms (IG, TikTok, YouTube).
• Create innovative social campaigns and content concepts aligned with brand identity.
• Develop formats including short-form videos, storytelling, tutorials and editorial assets.
• Create moodboards, visual guidelines and creative recommendations.
• Collaborate with marketing, brand, influencer and e-commerce teams.
• Manage content production with internal and external partners.
• Identify emerging social media trends and opportunities.
• Monitor content performance and apply insights to campaigns.
• Ensure brand consistency across all digital touchpoints.

Skills

Social content creation

Digital storytelling

Trend awareness

Collaborative teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Video editing tools

Job description

Content & Social Creative – Beauty (M/F) – London

About the Role

Our client, a leading beauty and luxury brand, is looking for a Content & Social Creative to develop engaging digital content and strengthen the brand’s presence across social platforms.

As a creative storyteller with a strong understanding of digital culture, you will create innovative content concepts that resonate with audiences while maintaining the brand’s identity and creative direction.

Key Responsibilities

• Develop the creative content strategy across social platforms including Instagram, TikTok, YouTube and emerging channels.


• Create innovative social campaigns, content concepts and digital activations aligned with the brand identity.


• Develop engaging formats including short-form videos, storytelling content, influencer campaigns, tutorials and editorial assets.


• Create moodboards, creative recommendations and visual guidelines.


• Work closely with marketing, brand, communication, influencer and e-commerce teams.


• Manage content production with internal teams and external partners (photographers, videographers, creators and agencies).


• Identify emerging trends, cultural moments and new social media opportunities.


• Monitor content performance and use insights to improve future campaigns.


• Ensure brand consistency across all digital touchpoints.

About You

• Degree in Marketing, Communications, Digital Media, Creative Direction or a related field.


• Proven experience creating social and digital content, ideally within beauty, luxury, fashion or lifestyle industries.


• Strong understanding of social media platforms, trends and consumer behaviours.


• Ability to develop creative concepts and translate brand stories into engaging content.


• Strong visual sensitivity and passion for beauty culture.


• Comfortable using creative tools (Adobe Creative Suite, video editing tools or equivalent).


• Creative, curious and highly connected to digital trends.

Why Join?

• Join an ambitious beauty brand with a strong creative identity.


• Shape the brand’s social presence and digital storytelling.


• Work on highly visible and innovative campaigns.


• Be part of a creative environment at the intersection of beauty, culture and technology.