Beauty Content & Social Creative Dynamo

Approach People; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Approach People Recruitment represents a leading beauty and luxury brand seeking a Content & Social Creative in London. You will shape digital storytelling and social campaigns across Instagram, TikTok, YouTube, ensuring the brand's voice stays premium and consistent.

You will develop innovative formats, collaborate with marketing and e-commerce teams, and guide production with photographers, editors and agencies to deliver engaging, on-brand content.

Qualifications

• Degree in Marketing, Communications, Digital Media or related field.
• Proven experience creating social and digital content in beauty, luxury, fashion or lifestyle.
• Strong understanding of social media trends and consumer behaviours.
• Ability to translate brand stories into engaging content.
• Excellent visual sense and knowledge of beauty culture.

Responsibilities

• Develop the creative content strategy across social platforms (IG, TikTok, YouTube).
• Create innovative social campaigns and content concepts aligned with brand identity.
• Develop formats including short-form videos, storytelling, tutorials and editorial assets.
• Create moodboards, visual guidelines and creative recommendations.
• Collaborate with marketing, brand, influencer and e-commerce teams.
• Manage content production with internal and external partners.
• Identify emerging social media trends and opportunities.
• Monitor content performance and apply insights to campaigns.
• Ensure brand consistency across all digital touchpoints.

Skills

Social content creation

Digital storytelling

Trend awareness

Collaborative teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Video editing tools

Job description

Approach People Recruitment represents a leading beauty and luxury brand seeking a Content & Social Creative in London. You will shape digital storytelling and social campaigns across Instagram, TikTok, YouTube, ensuring the brand's voice stays premium and consistent.

You will develop innovative formats, collaborate with marketing and e-commerce teams, and guide production with photographers, editors and agencies to deliver engaging, on-brand content.