Content Marketing Manager - Events

Lipton Media; City Of London; On-site; GBP 40,000 - 48,000; Full time

Job summary

Lipton Media in London is seeking a Content Marketing Manager for Events to own the content-led marketing for international shows. You will develop and execute strategies across social platforms and offline channels to drive attendee registration.

You will collaborate with the Marketing Director, Managing Director and Delegates Sales to optimize ROI, with a strong emphasis on content, conversion and measurable results. The role offers a base salary of £40k–£48k with bonus.

Qualifications

• 2+ years content marketing experience preferred, ideally gained within conferences / exhibitions.
• Commercial mindset with experience in driving leads and footfall focusing on conversion and ROI; experience with digital marketing (SEO & SEM, social media, etc).
• Excellent written & oral communication skills; creative, detail focused and analytically inclined.

Responsibilities

• Formulating and executing targeted attendee marketing strategies to drive scale on premium and free visitor registrations and attendance at the show.
• Establish close working relationships with exhibitor clients to create extended campaigns and outreach.
• Social media content creation and management.
• Utilising online marketing tactics including social media, SEO and PPC.
• Nurturing customers up the advocacy ladder with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use.
• Hit agreed targets for direct revenue generation, registration numbers and lead generation while managing the event marketing budget.

Skills

Content marketing

Lead generation

Social media

SEO

SEM

Communication skills

Job description

Content Marketing Manager - Events

£40,000 - £48,000 Base + Bonus

London

Leading international events business seeks highly accomplished Content Marketing Manager to join their high growth team.

As Events Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Crucially, this role will be content focused - primarily across social so a strong background in content marketing is key for this role.

Focused on demand generation and driving leads along the sales funnel you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.

Key Responsibilities:

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg's and to drive attendance to the show
• Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.
• Social Media content
• Utilising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use
• Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Profile of Experience:

• 2+ years content marketing experience preferred, ideally gained within conferences / exhibitions
• Commercial mindset -Experience in driving leads and footfall with a focus on conversion and ROI Experience with digital marketing (SEO & SEM, social media etc.)
• Excellent written & oral communication skills Is a creative problem solver, detail focused and analytically inclined.
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook