Social Media Marketing Manager

YDS Group; Leeds; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Social Media Manager to lead their social media strategies for B2C brands. This exciting role involves developing and optimizing strategies across platforms like Facebook and Instagram, driving engagement and brand awareness. You will mentor a talented team while ensuring compliance with advertising regulations. If you thrive in a fast-paced environment and have a passion for social media, this is the perfect opportunity to make a significant impact in a collaborative and creative workplace.

Qualifications

• Proven experience in managing social media for B2C brands.
• Strong understanding of social media metrics and trends.

Responsibilities

• Develop and execute social media strategies to achieve business objectives.
• Lead a team of social media specialists and oversee content plans.

Skills

Social Media Strategy

Content Creation

Data Analysis

Team Management

Communication Skills

Crisis Management

Job description

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Base pay range

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Recruitment Brief: Senior Social Media Manager

Position: Senior Social Media Manager

Location: Office-based

Overview:

We are looking for a dynamic and experienced Senior Social Media Manager with a proven track record in driving social media strategies for B2C brands. The ideal candidate will have hands-on experience managing and growing social media presence across multiple platforms (Facebook, Instagram, TikTok, etc.) in a fast-paced environment. You will lead the development and execution of social media strategies that drive engagement, brand awareness, and customer acquisition, while managing a growing team and collaborating across departments to align on objectives.

Key Responsibilities:

· Develop, execute, and optimise social media strategies across major platforms (Facebook, Instagram, TikTok, etc.) to achieve business objectives such as brand awareness, lead generation, and customer acquisition.

· Create and oversee content plans, ensuring content is aligned with brand messaging, resonates with target audiences, and engages effectively with followers.

· Lead and manage a team of social media specialists, providing mentorship and direction in content creation, community management, and campaign execution.

· Monitor, track, and analyse social media performance using key metrics (engagement, reach, conversions, ROI), adjusting strategies to improve performance.

· Stay up-to-date with the latest social media trends, platform updates, and industry best practices to ensure our social media presence remains innovative and relevant.

· Manage social media crisis communication and resolve any potential issues quickly and effectively, protecting the brand's reputation.

· Ensure compliance with social media advertising regulations, platform policies, and best practices.

· Provide regular reporting to senior leadership, highlighting performance, insights, and recommendations for improvement.

Key Requirements:

· Proven experience in managing social media strategies for a fast-paced B2C brand, with a strong understanding of each platform's strengths and nuances (Facebook, Instagram, TikTok, etc.).

· A creative mindset with the ability to craft compelling, on-brand content and campaigns that engage and resonate with the target audience.

· Solid understanding of social media metrics, including engagement, reach, conversions, and ROI, and the ability to optimise campaigns for maximum results.

· Ability to analyse data and use insights to make data-driven decisions that drive strategy and performance.

· Excellent written and verbal communication skills, with the ability to craft clear, engaging copy and communicate across teams.

· Ability to thrive in a fast-paced, deadline-driven environment while managing multiple priorities and teams.

· A strong understanding of legal and compliance issues related to social media and advertising (e.g., GDPR, platform guidelines).

What We Offer:

· The opportunity to lead the social media strategy for a fast-growing B2C brand.

· Career development opportunities, with the chance to grow your role and lead a talented social media team.

· A creative, collaborative, and dynamic work environment.

If you're a passionate, experienced Senior Social Media Manager with a strong background in B2C and thrive in a fast-paced environment, we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Medical Practices

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