Content Marketing Executive

Interact Software; Manchester; Hybrid; GBP 42,000 - 54,000; Full time

Benefits offered by this job

25 days leave

Cycle to work

Life Insurance

Pension scheme

Healthshield

Phone reimbursement

Gym membership & lunch

Job summary

Interact is seeking a Content Marketing Executive to bring our campaigns to life with engaging, high-quality content for HR, internal comms and IT audiences. You’ll craft narratives across formats to inform, inspire and drive action, strengthening our brand and generating demand.

From thought leadership to customer stories, social content and web copy, you’ll work with Brand, Events, Creative and Sales on cross-functional campaigns in a remote-friendly team primarily based in Manchester.

Qualifications

• 5+ years' experience in B2B content marketing with a focus on internal comms, HR and IT audiences.
• Excellent copywriting skills with a strong portfolio.
• Experience writing for social channels and programming content around business priorities.
• Proven history on multimedia campaigns.
• Experience interviewing customers and internal experts for case studies and data reports.
• Experience using AI to optimise efficiencies with human oversight.
• Experience with Semrush for SEO content strategy.
• Experience with Google Search Console to analyse content performance.

Responsibilities

• Draft content for articles, blogs, guides, ebooks, templates, infographics, emails, interactive content, and more.
• Assist with asset creation for LinkedIn and YouTube.
• Contribute to content calendars and keep them up to date.
• Collaborate with Brand, Events, Creative and Sales on cross-functional campaigns.
• Support wider business with ad hoc writing, imagery, video and presentation requests.
• Maintain content governance and standards.
• Engage in competitor analysis and content research including AI prompt analysis.

Skills

Copywriting

SEO content strategy

AI content tooling

Content strategy

Interviewing for case studies

Tools

Semrush

Google Search Console

Job description

As a Content Marketing Executive, you'll play a key role in bringing our marketing campaigns to life through engaging, high-quality content that informs, inspires and drives action. Working across a variety of formats and channels, you'll create audience-focused content that supports both inbound and outbound marketing initiatives, helping to strengthen our brand, generate demand and showcase expertise. From thought leadership and customer stories to social content, video scripts and web copy, you'll have the opportunity to shape compelling narratives that resonate with HR, internal communications and IT professionals.

Key Responsibilities

• Draft written content for the development of articles, blogs, guides, ebooks, templates, infographs, emails, interactive content, and more.
• Assist with asset creation for LinkedIn and YouTube.
• Assist the content marketing manager and marketing team with content calendar contributions and upkeep.
• Work closely with Brand, Events, Creative, and Sales teams to support cross-functional campaigns and support collateral needed outside of campaigns.
• Support people within the wider business with ad hoc requests for writing, imagery, video, and presentations.
• Maintain content standards, including governance and maintenance of content.
• Engage in competitor analysis and content research including AI prompt analysis.

Essential Experience

• 5+ years' experience working in B2B, with a focus on internal comms, HR, and IT audiences.
• Excellent copywriting skills and a portfolio of written work.
• Experience writing and designing for social channels as well as programming content in line with business priorities and marketing objectives.
• Proven history of working on multimedia projects and campaigns.
• Experience with interviewing customers, product specialists, and internal experts to produce case studies, first-party data reports and expert-led content.
• Experience using AI to optimise efficiencies and output, wile keeping human oversight a key requirement.
• Experience working with Semrush to develop SEO content strategy.
• Experience working with Google Search Console to analyse, track and report on content performance.

Knowledge

• Solid understanding of organic SEO best practices and AEO content structures.
• Understanding of how content is cited by AI assistants, including answer-first structures and consistent terminology.
• Ability to write to a house style and tone of voice.
• Ability to edit and provide feedback to others.

About You

• Creative flair and ability to generate and execute inspirational ideas and briefs.
• A proactive, highly organised self-starter able to work in a remote-friendly team.
• Enthusiasm for content creation and trying new things.

Desirable

• Experience with producing long-form video (webinar, rountable, conversation, podcast etc) preferable but not essential. Experience could be project managing and outsourcing, or hands-on delivery.

Benefits

• 25 days annual leave (with the option to buy and sell additional days)
• Cycle to work scheme
• Life Insurance
• Auto Enrolment Pensions
• Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more
• Reimburse for usage of personal mobile phone
• Free Gym membership and Free Thursday lunch for office based staff

About Interact

Interact is a leading provider of enterprise intranet software, connecting more than four million employees worldwide with some of the world's most recognised brands, including Levi's, Domino's, Teva Pharmaceuticals, and Technicolor. We're a team of customer-focused problem solvers who are passionate about helping organisations communicate, connect, and engage more effectively. Continuous improvement is at the heart of everything we do, driving us to enhance our products, services, and customer experience every day. As the workplace continues to evolve, Interact is embedding AI into every corner of the intranet experience, creating a powerful, intelligent, one-stop platform that helps employees find information faster, work more efficiently, and stay connected. With offices in Manchester, New York, Dubai, Tulsa, Warsaw, and Manila, we support organisations across North America, EMEA, APAC, and Australia, delivering innovative solutions on a global scale. At Interact, people come first. We're proud of the culture we've built: one that values collaboration, trust, and continuous learning. No matter where you are in your career, you'll be encouraged to share ideas, grow your skills, and make a meaningful impact alongside a team that genuinely cares about each other and our customers.