Digital Marketing Specialist (Content Marketing)

Wolters Kluwer; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible remote work

Pension plan

Private medical insurance

25 days annual leave or more

Volunteer day off

Job summary

Wolters Kluwer TeamMate seeks an experienced Digital Marketing Specialist focused on content marketing to drive thought leadership and compelling B2B content for a global GRC audience.

You will develop multi-quarter content roadmaps, translate complex topics into clear narratives, and collaborate across demand generation, sales, product, and marketing to support the full customer journey. The role blends strategy with hands-on writing.

Qualifications

• Degree in Marketing, Communications, Journalism, English, or related field.
• 3–5 years of B2B SaaS content marketing experience with a portfolio of content types.
• Exceptional writing and editing skills with ability to refine work from external writers.
• Strong ability to translate technical topics into clear, audience-focused narratives.
• Experience building thought leadership programs, content roadmaps, and editorial calendars.
• Deep understanding of SEO, AI discovery, organic social strategy, and data-driven optimization.
• Experience managing freelance writers or agencies while staying hands-on in content creation.
• Experience developing social media posts with measurable engagement.
• Excellent project management and organizational skills in a fast-paced environment.

Responsibilities

• Create high-value written content including thought leadership articles, blog posts, case studies, whitepapers, emails, website copy, and product messaging for B2B SaaS audiences.
• Translate complex technical concepts into clear, compelling narratives for the target buying journey.
• Develop and execute content strategies for organic SEO, AI discovery, and social channels to boost brand visibility.
• Build and implement a multi-quarter content strategy to establish authority in GRC and information security.
• Manage external writers and content contributors, including assigning work and editing drafts.
• Create editorial calendars, workflows, and processes to improve consistency and velocity across channels.
• Develop original research, industry reports, and market insights to educate prospects and differentiate the business.
• Repurpose content into social posts to extend reach and engagement.
• Track content performance and refine strategy based on data and campaign insights.
• Collaborate with demand gen, sales, product, and global marketing to align content with business goals.

Skills

Content marketing

Copywriting

SEO basics

Editorial planning

Content strategy

Project management

Writer management

Education

Marketing/Comms degree

Tools

Eloqua

Sprout Social

Job description

About the role

TeamMate, a business unit of Wolters Kluwer, is seeking an experienced Digital Marketing Specialist focused on content marketing to support our growing risk and compliance business. This role combines strategic content planning with hands‑on writing and editing, creating thought leadership articles, technical blog posts, whitepapers, case studies, email campaigns, website copy, and product messaging that help position the business as a trusted resource in the GRC, information security, risk and compliance markets.

The ideal candidate is a strong writer, storyteller, and content strategist who can translate complex technical topics into clear, compelling narratives for B2B SaaS audiences. This person will be comfortable creating content directly, developing multi‑quarter content roadmaps, managing external writers, and partnering across demand generation, sales, product, and marketing to support the full customer journey.

About us

Wolters Kluwer TeamMate is a global leader in audit management, assurance and GRC software, serving customers in over 150 countries. TeamMate solutions help audit, risk, compliance, controls and GRC teams drive efficiency, insight, and value. This role will support content that educates the market, strengthens brand visibility, and helps differentiate our offerings across the governance, risk, compliance, and information security space.

Key responsibilities

• Create high-value written content, including thought leadership articles, blog posts, case studies, whitepapers, email campaigns, website copy, and product messaging for B2B SaaS audiences

• Translate complex technical concepts into clear, compelling narratives that resonate with target audiences across the buying journey

• Develop and execute content strategies for organic SEO, AI discoverability, and social channels to increase brand visibility and recognition among target audiences

• Build and implement a multi-quarter content strategy that supports authority‑building in the GRC, information security, risk, and compliance space

• Manage external writers and content contributors, including assigning work, editing drafts, refining messaging, and ensuring all content meets quality and brand standards

• Build editorial calendars, content workflows, and repeatable processes that improve consistency, production velocity, and alignment across channels

• Develop original research, industry reports, and market insights that educate prospects and help differentiate the business from competitors

• Repurpose and amplify content into engaging social media posts that extend reach, increase audience engagement, and support brand awareness goals

• Track content performance metrics, analyze what resonates with audiences, and refine the strategy based on data and campaign insights

• Partner with demand generation, sales, product, and global marketing teams to ensure content aligns with business goals and supports the full customer journey

• Support content distribution and promotion strategies across digital campaigns, social media, email, events, and sales enablement channels

About you

• Degree in Marketing, Communications, Journalism, English, or a related field.

• 3 to 5 years of B2B SaaS content marketing experience, ideally with a portfolio demonstrating multiple content types

• Exceptional writing and editing skills, with the ability to produce high-quality written content and refine work from external writers

• Strong content creation skills and the ability to translate technical or complex subject matter into clear, audience‑focused narratives

• Experience building thought leadership programs, content roadmaps, editorial calendars, and full‑funnel content strategies

• Deep understanding of SEO, AI discoverability, organic social strategy, content performance analytics, and data‑driven optimization

• Experience managing freelance writers, agencies, or content contributors while maintaining hands‑on involvement in content creation

• Experience developing social media posts with an understanding of social engagement metrics and content performance analysis

• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast‑paced environment

• Self‑starter who can work independently, take ownership, and collaborate effectively with cross‑functional and remote teams

• Familiarity with GRC, risk management, information security, or compliance is preferred

• Experience with marketing automation platforms such as Eloqua or similar tools is a plus

• Experience with social media and employee advocacy tools such as Sprout Social is preferred

• Event content strategy, media relations, PR, content distribution, or promotion experience is advantageous

Our culture and benefits

At Wolters Kluwer, we are committed to fostering an inclusive and supportive workplace. We live by our values: Drive Customer Value, Aim High and Deliver Fast, Prioritize What Matters, and Win as a Team.

We offer:

• Flexible working arrangement: 3 days per week remote working and 2 days in the office (located in London, Canary Wharf)

• Flexible working abroad: Work up to 20 days within twelve months from abroad

• Recreation & time off: 25 days of vacation (plus time off on public holidays)

• Show your commitment: 1 additional day off per year for your volunteer work

• Celebrate together: Summer party, Christmas party, and semi‑regular after‑work events

• Company pension plan

• Promote further development: eLearning via LinkedIn, online language training with goFluent, and other training and further education opportunities

• Stay healthy: Access to health and wellness programs

• Other benefits: Private medical insurance, income protection, season ticket loan

• And more

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in‑person interviews in our hiring process. Please note that use of AI‑generated responses or third‑party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.