Content Marketing Executive

Active England Tours Limited; Shipton-under-Wychwood; Hybrid; GBP 28,000 - 35,000; Full time

Benefits offered by this job

Flexible hybrid working model

Dynamic entrepreneurial environment

HR platform access (Heka)

Job summary

Active England Tours Limited is looking for a Content Marketing Executive to craft engaging travel stories and drive social growth across our channels. You’ll own day‑to‑day posting, write compelling copy, and shape content across blogs, email, PR and campaigns.

You’ll collaborate with the Visual Content Lead, Marketing Manager and partners, delivering sharp content for our UK & Ireland destinations and experiences. A fast‑paced, creative role with a strong travel focus.

Qualifications

• 2+ years’ experience managing social media accounts for a brand, agency, or publisher.
• Proven success in growing Instagram audiences and increasing engagement through organic content.
• Ability to write excellent short and long‑form copy.
• An eye for photography and video with fast edits.
• Excellent understanding of social media platforms incl. Instagram, Facebook, LinkedIn and YouTube.
• Creative thinking, enthusiastic and professional attitude.
• Strong communication and collaboration skills; proactive and reliable.
• Flexible, organised and able to work under deadlines in a fast‑paced environment.

Responsibilities

• Own and manage all Active England and Adventure by AE social media channels, including planning, publishing and day‑to‑day oversight.
• Execute a content strategy to grow followers, increase engagement and strengthen brand presence.
• Write blogs with expertise and authority as briefed by the Marketing Manager.
• Monitor community interactions, respond appropriately and foster an authentic audience.
• Plan larger shoots with the Visual Content Lead and deliver the seasonal content calendar.
• Collaborate with PR consultant to deliver related activity.
• Track performance against growth/engagement targets and report insights.
• Identify emerging formats and trends to keep visual output fresh.
• Source content and support broader marketing initiatives with internal teams and external partners.

Skills

Social media management

Instagram growth

Copywriting

Photo & video editing

Multi‑platform proficiency

Deadline driven

Team collaboration

Job description

Pay

£28-35k Dependent on Experience

Reporting to

Marketing Manager

Start Date

ASAP

Who you are

Active England creates exceptional walking and cycling holidays across Britain and Ireland. Alongside our consumer brand, Adventure by AE works with travel advisors and partners to create tailor‑made active journeys for their clients. We’re looking for a motivated Content Marketing Executive to help tell those stories.

You’ll be hands‑on in creating and sharing content that brings our destinations, experiences and people to life, building engaged audiences and helping turn inspiration into enquiries. This is a varied role with a strong social‑media focus. You’ll manage our day‑to‑day channels, create sharp copy and support wider content activity across blogs, email, PR and campaigns.

You’ll work closely with the Visual Content Lead, Marketing Manager, guides and external partners to find the details that make a trip worth talking about. You will be organised, creative and comfortable working at pace. Above all, you’ll have a strong eye for what makes great travel content and the initiative to make it happen.

Who we are

Active England Tours is an active travel company providing an unrivalled premium experience for active inbound international tourists and residents in England.We run beautifully curated, high‑end, active tours including guided, self‑guided and bespoke cycling, walking, swimming and wellbeing adventures. From our origin in the Cotswolds, we have become the premier provider of active holidays across England. We run trips in Devon, Cornwall, the Lake District, Yorkshire and Northumberland. While running our own direct tours, we also work with numerous business partners within the industry through our Adventure by AE brand, creating and operating their UK & Ireland active holidays. Our mission is to open up England as a destination for active travel and continue to be the go‑to travel company to book and work with! We are proud to show off our incredible countryside, seaside and rich heritage.

Required skills and abilities

• 2+ years’ experience managing social media accounts for a brand, agency, or publisher.
• Proven success in growing Instagram audiences and increasing engagement through organic content.
• Ability to write excellent short and long‑form copy.
• An eye for good photography and video with an ability to perform edits, fast.
• Excellent understanding of social media platforms, including Instagram, Facebook, LinkedIn and YouTube.
• Creative thinking, enthusiastic and professional attitude.
• Strong communication and collaboration skills with an ability to build cooperation and consensus.
• A flexible team player with a conscientious work ethic who is proactive and takes action.
• Ability to work quickly and intentionally with deadlines in a fast‑paced environment and be adaptable, flexible and highly organised.

Relevant and Desired Experience

• Strong knowledge of the UK and Ireland.
• Experience creating content within travel, tourism, outdoor, lifestyle or adventure brands.
• An interest in walking, hiking or cycling would be a very big plus

Main responsibilities

• Own and manage all Active England and Adventure by AE social media channels, including planning, publishing, and day‑to‑day channel oversight.
• Execute a content strategy designed to grow followers, increase engagement, and strengthen brand presence.
• Write blogs with expertise and authority as briefed by the Marketing Manager
• Monitor community interactions, respond appropriately, and help foster an authentic and engaged audience.
• Work closely with the Visual Content Lead (in season only) to plan larger shoots, priorities and deliver the seasonal content calendar.
• Work together with our PR consultant to deliver related activity.
• Track performance against growth and engagement targets and regularly report on results, insights, and recommendations.
• Keep our visual output fresh by identifying emerging formats, creative approaches and social trends.
• Collaborate with internal teams and external partners to source content and support broader marketing initiatives.

Company benefits

• Flexible hybrid working model
• A dynamic, entrepreneurial working environment
• Access to our HR platform Heka