Content Marketing Executive

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Melksham; Hybrid; GBP 29,000 - 35,000; Full time

Job summary

Digital Tonic is seeking a Content Marketing Executive to craft persuasive content across the customer journey, from social posts to newsletters, blogs and website copy. The role focuses on turning product features into compelling messages for diverse audiences and includes content upload, delivery, testing and optimization.

Video content creation is a plus, and the team is small and collaborative with involvement in wider marketing activities.

Qualifications

• Strong copywriting skills with examples of original long-form work.
• Experience creating content across websites, email, social media and campaigns.
• Ability to adapt product messaging for different audiences or industries.
• Understanding of customer motivations and how to write persuasive copy.
• Experience uploading and managing content through a CMS or marketing platform.
• Confidence testing different messaging and using performance data to improve content.
• Good organisational skills and ability to manage multiple projects.
• Video content creation or editing experience is advantageous.
• Experience within a product-led, eCommerce or B2B/B2C business would be beneficial.

Responsibilities

• Create content across the full customer journey: social posts, campaigns, newsletters, blogs, case studies and website copy.
• Upload content to platforms, manage delivery, test versions and review performance data.
• Use insights to continually improve future messaging.
• Develop or edit video content for campaigns and social channels where relevant.
• Contribute to wider marketing activity beyond writing, in a small, collaborative team.

Skills

Copywriting

Content creation

CMS management

Content testing

Video editing

Audience adaptation

Multi-project management

Job description

We're working with an established and growing consumer brand looking for a creative Content Marketing Executive to join its marketing team.

This role is ideal for a strong content candidate who can take technical product features and turn them into original, persuasive content that connects with different customers and industries.

The Role

You'll create content across the full customer journey, from short-form social posts and campaign messaging through to newsletters, blogs, case studies and website copy.

A key part of the role will be understanding what different audiences care about and adapting the message accordingly. These are considered purchases, so the content needs to clearly and creatively communicate why customers should invest in the products rather than relying on simple or generic copy.

You'll also take ownership beyond the writing itself. This will include uploading content to the relevant platforms, managing its delivery, testing different versions of copy and reviewing performance data to understand what resonates. You'll then use those insights to continually improve future messaging.

Video content creation would also be useful, whether that's developing ideas, filming or editing content for campaigns and social channels.

It's a small and collaborative marketing team with plenty of projects happening at once, so there will naturally be some involvement in wider marketing activity too.

Skills & Experience

• Strong copywriting skills, including examples of original long-form work
• Experience creating content across websites, email, social media and campaigns
• The ability to adapt product messaging for different audiences or industries
• An understanding of customer motivations and how to write persuasive copy
• Experience uploading and managing content through a CMS or marketing platform
• Confidence testing different messaging and using performance data to improve content
• Good organisational skills and the ability to manage multiple projects
• Video content creation or editing experience would be advantageous
• Experience within a product-led, eCommerce or B2B/B2C business would be beneficial

You’ll be joining an established, industry-leading brand with a strong reputation and ambitious plans across the UK and Europe.

The role is based in Melksham and pays up to £32,000. It will initially be office-based while you learn the products, customers and wider business, with hybrid working available for the right person once established.

The environment is friendly and informal, with a close-knit team and plenty of opportunity to bring forward ideas and influence how the brand communicates.

If you're a creative content marketer who enjoys getting beneath the surface of a product, understanding what matters to the customer and turning that insight into compelling content, this could be a great opportunity.