Content Marketing Executive

Interact Software; Manchester; Hybrid; GBP 30,000 - 52,000; Full time

Job summary

Interact Software is seeking a Content Marketing Executive to craft compelling B2B content that supports SEO, AEO and GEO goals across campaigns, guides, blogs, emails and social posts. You’ll work with the Marketing team to align content with business priorities and deliver high-quality assets.

You’ll draft articles, assist with social planning, maintain the content calendar, and collaborate with Brand, Events, Creative and Sales to drive cross-functional campaigns while staying true to

Qualifications

• Demonstrable B2B content marketing experience.
• Excellent copywriting skills with a portfolio of written work.
• Experience writing and designing for social channels as well as programming content in line with business priorities and marketing objectives.
• Proven history of working on multimedia projects and campaigns.

Responsibilities

• Draft written content for articles, blogs, guides, ebooks, templates, infographics, emails, interactive content, and more.
• Assist with social planning and asset creation.
• Assist the content marketing manager and marketing team with content calendar contributions and upkeep.
• Work closely with Brand, Events, Creative, and Sales teams to support cross-functional campaigns and support collateral needed outside of campaigns.
• Support people within the wider business with ad hoc requests for writing, imagery, video, and presentations.
• Maintain content standards, including governance and maintenance of content.
• Engage in competitor analysis and content research including AI prompt analysis.

Skills

B2B content marketing

Copywriting

SEO

Content strategy

Job description

Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor.

Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Warsaw, we operate across North America, EMEA, and Australia.

Click on any of our vacancies and you’ll see one thing in common – they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you’re a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.

The content marketing executive is responsible for creating compelling content to support SEO, AEO and GEO goals, campaign initiatives and other marketing needs. Content developed will support inbound and outbound campaigns and may take the form of guides, blogs, customer advocacy, newsletters, emails, social posts, video scripts, web copy and more.

A Little About You...

• Draft written content for the development of articles, blogs, guides, ebooks, templates, infographics, emails, interactive content, and more.
• Assist with social planning and asset creation.
• Assist the content marketing manager and marketing team with content calendar contributions and upkeep.
• Work closely with Brand, Events, Creative, and Sales teams to support cross-functional campaigns and support collateral needed outside of campaigns.
• Support people within the wider business with ad hoc requests for writing, imagery, video, and presentations.
• Maintain content standards, including governance and maintenance of content.
• Engage in competitor analysis and content research including AI prompt analysis.

Experience

About the role...

• Demonstrable B2B content marketing experience.
• Excellent copywriting skills and a portfolio of written work.
• Experience writing and designing for social channels as well as programming content in line with business priorities and marketing objectives.
• Proven history of working on multimedia projects and campaigns.

Knowledge

• Solid understanding of organic SEO best practices and AEO content structures.
• Understanding of standard writing styles, including APA, AP, Chicago, etc.
• Ability to edit and provide feedback to others.

Characteristics

• Creative flair and ability to generate and execute inspirational ideas and briefs.
• A proactive, highly organised self-starter able to work in a remote-friendly team.
• Enthusiasm for content creation and trying new things.
• Prolific reader and a person who is curious about content in the world is ideal.